Remove Account management Remove B2C Remove Cross-sell
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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Marketers have plenty of tools and skills to help account managers achieve their goals. So, we marketers need to get on board.

B2B 135
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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs. Often, customer feedback and service data are not shared widely.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137
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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

B2B 133
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. And this is exactly why you hired them! Ownership of the entire revenue lifecycle.

B2C 118
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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales.

Represent 130