Partners in Excellence

JULY 8, 2013

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers.

Territory 120

Territory Account management Cross-sell Sales 120

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Focus on smaller products : Separate teams ensure smaller products don’t get ignored in favor of easier-to-sell offerings. And … the top mistakes they made.

Cross-sell 60

Cross-sell Launch UX Up-sell 60

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Higher conversion rates: Consumers are typically more likely to make a purchase after experiencing a free trial.

Product 86

Product Territory Sales Price 86

Sales Hacker

JULY 3, 2020

We’ll look at each one, and identify how you can use it to successfully sell to multiple decision makers across departments. The company I work for primarily sells to marketing teams. But our content marketing services can impact human resources, customer service, investor relations, sales, and account management as well.

Cross-sell 128

Cross-sell Closing Service Prospecting 128

Partners in Excellence

SEPTEMBER 4, 2013

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. Through compelling Insight, thoughtful conversations about new opportunities or ways of doing things differently, we can influence and alter these activity streams.

Cross-sell 125

Cross-sell Represent Account management Quota 125

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

B2B 135

B2B Cross-sell Pharmaceutical Account management 135

Heinz Marketing

MAY 20, 2022

With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Account Management. Account Executives and/or BDRs. Comment below to start the conversation. Customer Marketing. Customer Success. Revenue Ops / Marketing and Sales Ops. Product Design.

Customers 115

Customers Cross-sell Growth Contract 115

Sales Hacker

APRIL 8, 2025

Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.

GTM 65

GTM Growth Cross-sell Account management 65

Sales Hacker

FEBRUARY 1, 2021

For key accounts, the account manager should have a clear understanding of the client’s needs and how well their company is satisfying those needs. This is all good business practice and should be anticipated by selling organisations. But frequently, account teams are unaware of how customers manage suppliers.

Customers 94

Customers Contract Cross-sell Account management 94

Veloxy

NOVEMBER 29, 2021

Yet, how it can shape selling for your company can be revolutionary for you. When using predictive sales software like Veloxy, salespeople can drill down into the necessary dashboards and reports to see the upcoming buyer signal notifications and guided selling recommendations. Lead Scoring. Content Creation.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Hubspot

FEBRUARY 7, 2018

For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE). Account Manager. Sales Manager. Account Manager. Jobs in sales: Sales development rep (SDR). VP of Sales.

Territory 101

Territory Commission Outside Sales Account management 101

Sales Hacker

JUNE 3, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. So this is a conversation that I feel like I have once a week, if not more.

GTM 83

GTM Territory Gaming Sales 83

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 118

Go To Market X-functional Engineering Cross-sell 118

Sales Hacker

NOVEMBER 16, 2021

This lets you automate leads across your customer journey and manage them for better conversion. WordStream is designed to make DIY PPC management easier and more streamlined. It allows marketers and sales teams to create, manage, monitor, and optimize PPC campaigns from one dashboard. Price: Priced from $49 per month.

Lead generation 124

Lead generation Price Campaign Contact 124

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Hubspot

APRIL 2, 2021

Supply-side platforms (SSP) where publishers sell their ad inventory. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). Needless to say, a lot of iOS users are going to opt out, which will have negative implications in terms of targeting and conversion tracking.".

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Sales Hacker

MAY 10, 2021

If you have products to sell online , you need the two teams to work together for revenue and margin growth. Opportunity to upsell and cross-sell. Even after you close a deal with a client, there is always an opportunity to upsell or cross-sell. Source: Crazyegg. The opposite situation is also true, of course.

Cross-sell 74

Cross-sell Customers Referrals Pitch 74

Partners in Excellence

MAY 1, 2017

If I were to assess the worlds of buying and selling through much of what I read, I would come up with the conclusion that Customers and Sales people are on diverging paths, we are doing as much to minimize our interactions with each other. From a sellers perspective helping us sell more efficiently.

Customers 77

Customers Cross-sell Sales Account management 77

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Regional Sales Manager.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

SEPTEMBER 24, 2018

To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. The company was also in rapid growth mode at the time and needed a highly intuitive tool that enabled new reps to ramp quickly and begin selling. . Buyers own the conversation.

Cross-sell 88

Cross-sell Sales CRM Quota 88

Sales Hacker

DECEMBER 22, 2020

It’s a conversation about how do you scale profitably? Now, before we bring you this conversation, we want to thank our sponsors. Salespeople are often wasting time fumbling around with junk leads, static lists, and haphazardly reaching out to accounts they aren’t yet ready to close. We can cross-sell.

Cross-sell 96

Cross-sell Clients Growth Up-sell 96

Hubspot

APRIL 2, 2018

Below are seven conversations you should never have over email. It might be because another rep is handing off the deal, there’s been a territory change, or the deal has closed and an account manager is taking over. This ensures you never sell your company or your prospect short. Email is great for administrative details.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Sales Hacker

APRIL 21, 2021

The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. For our example, we’ll cover what a RevOps manager does on a daily basis: Makes decisions on sales and marketing strategies to drive business revenue. Revenue Accountant. Manager-level roles.

Finance 114

Finance Cross-sell SQL GTM 114

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Sell 64

Sell Cross-sell Account management CRM 64

Gong.io

AUGUST 3, 2022

Customer success and account managers collaborate here to keep the buyer satisfied and to identify opportunities for expansion (through cross-sell and upsell conversations). That means it’s reflective of your CS team’s ability to sell into existing accounts. . Upsells and cross-sells .

Customers 87

Customers Cross-sell Contract Price 87

Hubspot

FEBRUARY 21, 2012

But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it's constantly creating to drive more revenue from its existing customer base. Use Your Product Pages to Cross Sell. What did they buy?

Referrals 72

Referrals Customers Cross-sell Lead generation 72

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Contact B2B Campaign 117

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

Contract 83

Contract Cross-sell Territory Niche 83

APACSMA

DECEMBER 14, 2023

Whether analyzing declining conversion rates or exploring new tools for efficiency, proactive approaches ensure staying ahead. Learn how to sell effectively in a remote or virtual environment. Certified Social Selling Specialist Program Learn how to use social media to generate leads and build relationships with prospects.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Hubspot

JULY 18, 2017

We cross the line into a sort of scorched earth marketing mentality where we forget the reason consumers were drawn to that channel to begin with -- and we beat the living daylights out of it. So instead of pummeling buyers with ads or email, smart marketers started to create useful content designed help the consumer rather than sell them.

Cross-sell 78

Cross-sell Gaming Start-ups Up-sell 78

Hubspot

JULY 31, 2013

Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. Create cross-departmental relationships. Other times it can come in the form of being your mentor for career conversations that broach topics beyond Sales. 2) Truly Believe in What You’re Selling.

Prospecting 78

Prospecting Pitch Cross-sell Consult 78

InsightSquared

FEBRUARY 27, 2018

For example, when a rep knows that the lead they are speaking with has used the email tool within your product, but not the SMS tool, that can guide their phone conversations and the messaging they use in their follow-up emails.

CRM 61

CRM Cross-sell Pipeline Account management 61

SBI

JULY 1, 2020

Revegy and Finlistics , a B2B sales leadership company that promotes insight-led selling, collaborated on a content series detailing the critical ways in which delivering impactful insights to your customers and prospect positions sales and strategic account teams to develop strategic partnerships.

Strategize 72

Strategize Cross-sell Strategic partnership Clients 72

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 101

Cross-sell Legal Contract Price 101

SaaStr

JULY 7, 2023

Humans selling to humans is a much more effective practice for that pathway to 140% NRR. By targeting your high NPS customers for reviews consistently with a personalized email from an Account Manager. Drive a culture of collaboration with cross-functional teams to support customer marketing programs.

Referrals 96

Referrals Gaming Non-Profits Campaign 96