Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

B2B 133

B2B Cross-sell Pharmaceutical Account management 133

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Cross-sell 52

Veloxy

AUGUST 17, 2022

Other tools are more specialized, such as gamification, customer experience management, and lead prioritization. To take your sales strategy to the next level, I’ve outlined the following 7 Salesforce automation tools that every salesperson should have in their sales stack. The Top 7 Best Salesforce Automation Tools. source of image.

Appointment 147

Appointment Territory Cross-sell Contract 147

Veloxy

NOVEMBER 29, 2021

60% of customers will shake their head NO to a sale up to 4 times before they actually say YES to it. Sadly, many sales reps miss their opportunity to get the YES when 48% of them don’t do the necessary follow-up. Yet, how it can shape selling for your company can be revolutionary for you. ” sales meetings?

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software. Scaling sales operations.

Cross-sell 107

Cross-sell Contract Price Finance 107

Sales Hacker

FEBRUARY 1, 2021

Why is it that companies have a sales process they follow rigorously to win business, yet avoid the same discipline in managing those customers throughout the lifecycle of their contracts? For key accounts, the account manager should have a clear understanding of the client’s needs and how well their company is satisfying those needs.

Customers 94

Customers Contract Cross-sell Account management 94

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Participating in account or deal strategy, whitespace exercises, and executive alignments.

B2C 117

B2C Pipeline SQL Strategize 117

Hubspot

FEBRUARY 7, 2018

Take the following five points into consideration. Chances are, you’ll need to start as a business development rep and work your way to an account executive position. For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management.

Territory 101

Territory Commission Outside Sales Account management 101

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

Go To Market 118

Go To Market X-functional Engineering Cross-sell 118

Hubspot

JUNE 8, 2021

But it's also about relationships, follow-through, communication, analytics, and patience. It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. Nearly half of their time is spent selling remotely (i.e. Account Manager.

Commission 94

Commission Territory Finance Inside sales 94

Salesforce

MAY 12, 2025

It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. If customers leave shortly after signing up, it may indicate issues with onboarding, product usability, or unmet expectations. Sign up now Thanks, you’re subscribed!

Cross-sell 59

Cross-sell Territory Finance Contract 59

Hubspot

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. Increase upsell/cross-sell rate. Acquire “seed” accounts. Manage deal flow. If they sell nothing in a month, their salary is zero.

Commission 101

Commission Quota X-functional Non-Profits 101

Sales Hacker

NOVEMBER 16, 2021

We’ve rounded up some must-have tools to automate lead generation across the following categories. Email marketing and list building/management tools. Automated follow-up emails. Contact list management and export. Credit allotment can be pooled between users and topped up at any time.

Lead generation 124

Lead generation Price Campaign Contact 124

Sales Hacker

JUNE 3, 2025

You know, it was probably around 2000 when I saw the internet just absolutely blowing up. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. So you ask, how does a guy from Boston get to.

GTM 83

GTM Territory Gaming Sales 83

Heinz Marketing

JANUARY 13, 2022

And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams. How the marketing, sales and customer/account management teams work together is also critical to success. Target Account Precision. Who do you sell to?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Hubspot

APRIL 2, 2021

So once media planning is complete, media buying follows. There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Set up your campaign. Media Buying Tips. Strategize.

Objectives and Key Results 101

Objectives and Key Results Cross-sell Negotiate Campaign 101

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do Finally, I picked up the phone and called my prospect’s office. Use it to coordinate meetings, set up calls, and confirm next steps -- but don’t use it to advance an opportunity. Phrases to avoid in email: “I wanted to follow up on the proposal.”. “Do

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Sales Hacker

MAY 10, 2021

If you have products to sell online , you need the two teams to work together for revenue and margin growth. Opportunity to upsell and cross-sell. Even after you close a deal with a client, there is always an opportunity to upsell or cross-sell. Source: Crazyegg. The opposite situation is also true, of course.

Cross-sell 74

Cross-sell Customers Referrals Pitch 74

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. On Linkedin alone, a search for “revenue operations” in the US brings up almost 20,000 results. Revenue Accountant.

Finance 114

Finance Cross-sell SQL GTM 114

Gong.io

AUGUST 3, 2022

For enterprise sales, onboarding includes: Setting up and executing training sessions with different user groups (i.e. frontline managers, individual contributors, by department or by role). Collaborating with the buyer’s IT team to get licenses provisioned for all users and to set up product integrations. Image Source ).

Customers 87

Customers Cross-sell Contract Price 87

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some companies sell relevant software but not explicitly for ABM. Whether you need certain tools depends on the scale of your program or your target accounts. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software.

Real Estate 117

Real Estate Contact Campaign B2B 117

Sales Hacker

JUNE 2, 2021

This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release. Then it was time for the product management leader to outline the components of the release cycle.

Sales 117

Sales Pipeline Cross-sell Sports 117

Hubspot

JULY 31, 2013

Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. Follow @juicemoorthy. "Be Melanie Collins, Business Development Manager for Media, Publishing, and ISV Partner Program. Follow @melaniecollins1. Follow @coreybeale. John Dukes, Sales Manager.

Prospecting 78

Prospecting Pitch Cross-sell Consult 78

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. But as SaaS startups mature, they usually start moving up-market. Managing the enterprise sales cycle.

Cross-sell 101

Cross-sell Legal Contract Price 101

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Investing in the development of field sales managers can lead to better performance, increased productivity, and more successful sales teams.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

Contract 83

Contract Cross-sell Territory Niche 83

Sales Hacker

FEBRUARY 5, 2019

We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises. The Board and executive team need to understand that you can’t simply flip a switch and tell your existing reps to start selling to Enterprise customers.

Product 65

Product Contract Cross-sell Account management 65

InsightSquared

FEBRUARY 27, 2018

One of your goals for the call is to get this prospect to sign up for a free trial. Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago and instead had specific questions they wanted answered before making a purchase decision.

CRM 61

CRM Cross-sell Pipeline Account management 61

APACSMA

DECEMBER 14, 2023

Instead of giving up after an initial failure to close a deal, consistent follow-ups and providing ongoing value can eventually lead to success. Learn how to sell effectively in a remote or virtual environment. Persistence in the Marathon: Sales is a marathon, not a sprint. Persistence is key.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Highspot

JANUARY 19, 2022

This includes teaching them how to best engage with prospects, build relationships with customers, close deals, upsell and cross-sell, and much more. The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. Why Sales Training Is Important. or a 353% ROI.

Technique 92

Technique Negotiate Pitch Inside sales 92

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Now to the case studies…. The Execution. Why Did This Happen?

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

AUGUST 2, 2017

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. Are their clients matching up with ours? Chris Neumann, CROmetrics: Chris Neumann: “You need to make sure the partners are able to use the product for free so they know what they have to sell.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Pitch 84

Gong.io

JULY 11, 2022

Inside sales (sometimes called remote sales or remote selling) is often the primary sales model for B2B, SaaS, tech, and certain high-ticket B2C sales teams. Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. AEs (Account Executives).

Inside sales 62

Inside sales Commission Outside Sales Quota 62

Cience

DECEMBER 1, 2020

In fact, increasing customer retention rates by 5% can improve your profits by up to 95% , according to Harvard Business School. Personalize Follow-Ups. Not only do special offers and perks show the value of being your client, but they also increase the scope for cross-selling and up-selling.

CRM 96

CRM Technique Customers Campaign 96

ConversionXL

AUGUST 2, 2017

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. Are their clients matching up with ours? Chris Neumann, CROmetrics: Chris Neumann: “You need to make sure the partners are able to use the product for free so they know what they have to sell.

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Pitch 77

PandaDoc

AUGUST 9, 2023

It’s a space where freelancers, content creators, salespeople, marketers, managers, and executives can reach out to one another and network. Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. You can choose up to 50 skills on LinkedIn.

Networking 83

Networking Legal Cross-sell Prospecting 83