The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Martech

JUNE 12, 2024

Your sales and account management teams may already be using some of your prospecting content in relationship building. First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Are there certain products or services they need? Services 1.

Customers 121

Customers Cross-sell Education Account management 121

The 5% Institute

AUGUST 7, 2023

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

Account management 52

Account management Negotiate X-functional Cross-sell 52

Partners in Excellence

AUGUST 25, 2014

We talk a lot about account planning, particularly if our “territory” is one or a few large accounts. Generally, we wrap a lot of nice words around the reasons we do account planning: Develop deep and trusted relationships in the account. Grow the account. Become a strategic partner.

Territory 122

Territory Cross-sell Strategize Account management 122

SaaStr

JULY 1, 2024

It sounds great to be able to sell to more people and sell bigger deals, but are you ready? You want to ensure you have cross-functional alignment and that this isn’t another squirrel you’re chasing. Do you have a core portion of your team equipped to sell upmarket? When Should You Move Upmarket? Look at your team.

Cross-sell 122

Cross-sell Price Account management Up-sell 122

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account management 52

Account management Objectives and Key Results Strategize Cross-sell 52

Salesforce

MAY 9, 2024

In today’s highly competitive consumer goods (CG) industry, success often hinges on the strength of your relationships with key accounts. Effective key account management isn’t just a tactic, it’s a vital strategy for achieving profitable growth. But what sets your key account managers (KAMs) apart from your competitors’?

Account management 52

Account management Finance Promote Cross-sell 52

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Partners in Excellence

OCTOBER 25, 2016

Wrapped around this is some notion of upsell/cross sell, “Can we expand the relationship with the current customer (individuals)?” Much of this thinking drives an “account maintenance” philosophy, as a result, we tend to look towards “farmers” or relationship builders as our account managers.

Territory 103

Territory Account management Cross-sell Retail 103

SaaStr

JANUARY 30, 2023

To tap into this revenue potential, Deel grew the account management team so managers could reach out to clients, share products, upsell, and cross-sell. With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022.

Cross-sell 111

Cross-sell Account management Clients Growth 111

Sales Hacker

MAY 6, 2021

Upon their first 90 days, the best VPs of Sales will even bring over an army of sales reps, sales managers, and business development professionals who would follow them to the ends of the earth from previous experience as either peers or reports of this individual. And this is exactly why you hired them!

B2C 120

B2C Pipeline SQL Strategize 120

Partners in Excellence

OCTOBER 20, 2011

This week we’ll focus on a metric critical to major, global or key account managers. In these cases, there is a high degree of interdependency, trust, and very close relationships between the customer and vendor. Your account plan should include very strong cross sell and upsell plans.

Territory 108

Territory Cross-sell Negotiate Account management 108

Hubspot

FEBRUARY 7, 2018

For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE). Account Manager. Sales Manager. Account Manager. Jobs in sales: Sales development rep (SDR). VP of Sales.

Territory 101

Territory Commission Outside Sales Account management 101

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Hubspot

JUNE 8, 2021

Nearly half of their time is spent selling remotely (i.e. Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. This is where account managers come in. Regional Sales Manager.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

SEPTEMBER 24, 2018

To put things in context, sales engagement platforms are the selling world’s version of the cell phone and email when it comes to sheer transformative power. The company was also in rapid growth mode at the time and needed a highly intuitive tool that enabled new reps to ramp quickly and begin selling. . Buyers own the conversation.

Cross-sell 91

Cross-sell Sales CRM Quota 91

Sales Hacker

JUNE 2, 2021

I always recommend my clients create a sales enablement council: Purpose: build relationships and trust with monthly cross-functional collaboration. Participants: marketing, product marketing, product management, sales, HR and sales enablement. What does it look like when the instruments (lines of business) are out of sync?

Sales 119

Sales Pipeline Cross-sell Sports 119

Veloxy

FEBRUARY 22, 2023

Field sales, also known as outside sales , is a method of selling that involves sales representatives who engage with potential customers in person, typically outside of an office setting. Leverage technology : Technology can be a powerful tool for field sales representatives and managers. Schedule your free workshop NOW!

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Hubspot

FEBRUARY 21, 2012

But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it's constantly creating to drive more revenue from its existing customer base. Use Your Product Pages to Cross Sell. What did they buy?

Referrals 73

Referrals Customers Cross-sell Lead generation 73

Hubspot

JULY 31, 2013

Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. If you are indeed able to help them with their goals and challenges, you''ll have built the trust required for them to buy and stay with you.". Create cross-departmental relationships. Follow @coreybeale.

Prospecting 78

Prospecting Pitch Cross-sell Consult 78

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Sell 58

Sell Cross-sell Account management CRM 58

Salesforce

MAY 15, 2025

This enables seamless cross-platform automation for tasks like data synchronization and notifications. This new payment option gives customers more wiggle room and it’s a major talking point for our sales teams because it’s a core part of how they’re selling. Now, get this: Flex Credits are here! Why should you care?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Cross-sell Manufacturing Trust 52

Partners in Excellence

JUNE 30, 2022

If we have a PLG strategy, we may have a few users/seats, but we want to maximize the penetration of our products across the potential population of users within the account. For example, if we sell a technology sales people can use, we want every sales person in the company using it. And, of course, there is cross sell.

Growth 71

Growth Cross-sell Strategize Account management 71

SaaStr

JULY 7, 2023

Humans selling to humans is a much more effective practice for that pathway to 140% NRR. By targeting your high NPS customers for reviews consistently with a personalized email from an Account Manager. Drive a culture of collaboration with cross-functional teams to support customer marketing programs.

Referrals 97

Referrals Gaming Non-Profits Campaign 97

Search Engine Land

JUNE 14, 2023

For instance, if you’re selling high-end clothing, you should think twice before giving an affiliate agency carte blanche to work with a range of coupon sites. If you’re seriously considering working with an agency that focuses on affiliate, ask for case studies and testimonials from cross-channel agency partners.

Contract 83

Contract Cross-sell Territory Niche 83

ConversionXL

AUGUST 2, 2017

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. We work together closely to close deals, so knowing them has allowed me to build trust with them that we will deliver for the customers.”. Sales Support and Account Management.

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Strategize 84

Hubspot

JULY 18, 2017

We cross the line into a sort of scorched earth marketing mentality where we forget the reason consumers were drawn to that channel to begin with -- and we beat the living daylights out of it. So instead of pummeling buyers with ads or email, smart marketers started to create useful content designed help the consumer rather than sell them.

Cross-sell 78

Cross-sell Gaming Start-ups Launch 78

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 103

Cross-sell Legal Contract Price 103

ConversionXL

AUGUST 2, 2017

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. We work together closely to close deals, so knowing them has allowed me to build trust with them that we will deliver for the customers.”. Sales Support and Account Management.

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Strategize 77

The 5% Institute

APRIL 8, 2020

By having a manager in place to help with the on-boarding process, the higher likelihood the client will be successful using what it is that you sell – which then creates the opportunity for potential referrals too. What Are Some Customer Success Manager Responsibilities? Related article: Cross Selling – Your Ultimate Guide.

Cross-sell 40

Cross-sell Customers Referrals Clients 40

Salesforce

NOVEMBER 16, 2023

While it can be obvious that the seller and sales leadership play a key role in setting their revenue forecasts for a given period, it’s also important to consider the role of customer success or account managers, technical resources, and even channel sales. Your data must be trustworthy and used in a transparent way.

Process 59

Process Territory Objectives and Key Results Pipeline 59

Highspot

JANUARY 19, 2022

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success. Corporate Visions.

Technique 92

Technique Negotiate Pitch Inside sales 92

Sales Hacker

AUGUST 25, 2023

At Outreach, we implemented Growth AE’s in 2020 that were responsible for cross sell/upsell into accounts, and the year after they started running renewals as well. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple. So that was a little hack on my end.

GTM 53

GTM Contract Cross-sell Account management 53

Pointclear

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch.

Cross-sell 53

Cross-sell B2B Consult Account management 53

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. When I moved from a dance career to sales, I had zero experience selling a product. Get the free report What is tech sales?

Networking 59

Networking B2C Cross-sell Negotiate 59

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Before we get there though, I want to mention that David Skok points out something that can massively accelerate SaaS growth: negative churn.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

Sales Hacker

JANUARY 13, 2020

Jay has spent 30 years in the financial services industry; holding various roles in sales, direct marketing, online marketing and cross-selling strategies. Why you should offer value first when selling. The upsell approach vs. value-sell approach [7:33]. The blessing and curse of selling an amorphous product [12:51].

Cross-sell 58

Cross-sell Territory Up-sell Growth 58