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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Account managers often segment for the sake of segmentation.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

It’s a fantastic place to hire sales people, account managers, customer service team members and startup hustlers.” Talk to users non-stop, and build things based on their feedback. “We opened our NYC office 11 months ago because we were flying teams there every week to meet with customers and prospects.

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Will you ever trust a B2B tech vendor?

Martech

Speaking of fine print, the non-lawyers on social media recently got in a twist over language in Adobe’s Terms of Service that said the company could see what it is you’re creating with its software. When mass layoffs hit profitable software vendors, customers pay a price. This should not have been a surprise.

Trust 120
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Sales Compensation: The Ultimate Guide

Hubspot

Paying on profit vs. revenue. Acquire “seed” accounts. Manage deal flow. The more support you expect reps to give customers (such as implementation help, account management, etc.), Some companies pay on profit rather than sales. Base plus bonus. Absolute commission plan. Relative commission plan.

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Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.

SaaStr

Your Magic Number is often well under 1.0 — you often only need 6-8 months to go “profitable” on a customer from a sales & marketing expense because your sales team is lean, and your marketing spend is small. More account managers and farmers. More SDR: AE pairing. More appointment setting.

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Which Type of Sales Job Is Right for You?

Hubspot

The former offers a greater sense of security, but the latter can be incredibly profitable -- assuming you’re good at your job. For instance, someone who loves to get to know their customers and help them achieve their goals over an extended period would likely be best in account management. Account Executive (AE).

Territory 101