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Mastering SEO account management: The recipe for success

Search Engine Land

SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. How to manage stress. Workload management. Client happiness occurs when the client feels that the account’s progress is fair and reasonable for the money they are paying.

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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Marketers have plenty of tools and skills to help account managers achieve their goals. See my earlier article for useful stats and resources on this subject.

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How to craft a pricing & quoting strategy that drives incremental revenue

PandaDoc

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. One of the most overlooked levers? Its a narrative. A positioning tool.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation. This is often the case with D2C accounts.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Their proven templates and account-based workflows get consistent responses throughout the buyer’s experience. The TeamLink feature helps you find warm paths into accounts through shared connections. The automated activity capture for emails and events creates a single source of truth for all customer interactions. month or $959.88/year

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How to build lasting relationships with SEO clients

Search Engine Land

Ensure transparency in your pricing model. Dig deeper: Mastering SEO account management: The recipe for success This stability fosters trust and allows for more comprehensive, strategic planning. Tips for successful retainer agreements: Clearly define the scope of work and expected outcomes.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

For example, when a rep improved ACV by 36% by packaging pricing differently, we didn’t stop there. Deliberate Practice : Repetition is key. Ensure your team is practicing the right behaviors consistently to internalize them. We defined her approach, documented it, demonstrated it to the team, and then practiced it.

GTM