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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve. Addressing the trust disparity between industry and consumers The IAB study also shows a troubling gap between how the industry views Google’s decision and its possible impact on privacy-focused innovation.

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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs). What it does.

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Social media and influencers: 2025 predictions

Martech

Today, technologies like AI and app-to-app deep linking are enabling marketers to enhance shopper experiences and deliver more comprehensive metrics that drive campaigns seamlessly from post creation to purchase. In the past, the industry has been fixed mostly on awareness and top-of-the funnel measurements like engagement and likes.

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Did Meta just launch a CDP with Signals Gateway?

Martech

And thats entirely possible, but theyre also asking marketing teams and the consumers whose data is on those platforms to trust Meta, which might be a big ask for some given past incidents of data sharing involving Metas platforms. MarTech and adtech observers are already digging into Signals Gateway to see what it can do.

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IAB releases draft of updated digital ad terms for public comment

Martech

Thats how we unlock trust, creativity, and speed at scale, she said in a statement. IAB encourages participation in the review process and seeks input from across the digital advertising landscape. What IAB has done here is give the industry a shared language.

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Public wants to know where brands stand on issues, surveys show

Martech

For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. Technology and automation: 74%. Read next: 5 tips for building customer trust during the supply chain crisis. However, with that trust comes expectations. See terms.