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Is it time to rethink your Google Ads strategy?

Search Engine Land

But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. It had expanded the regions it served to encompass most of the U.S.,

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Additionally, I made it a point to personally meet with clients, ensuring that they felt valued and understood," Stevens says. For instance, finance, medicine, telecommunications, transportation, environment, energy, and food and agriculture. This provided us with case studies and testimonials and helped build a network of referrals.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. At the A GM Annual general meeting, I hosted a session on scaling vertical SaaS with prolific leader Dennis Leaners. Enjoy the conversation. I do some work in food and agriculture, same thing. Now onto the episode. Food business.

GTM
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

So I use that as a forcing function to be you know we’re going to hire for the awesome test and I actually keep a running list when I meet with somebody. Tom and Jaco will be in the office, clear their calendar and we promise anybody who meets our bar we will make an offer to at the end of that day. How often does it work out?

GTM
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Productivity and Agriculture. In its earliest days, productivity was largely limited to agriculture -- that is, the production and consumption of food. In its earliest days, productivity was largely limited to agriculture -- that is, the production and consumption of food. A Brief History of Productivity. Source: Joel Mokyr.

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4 Ways to Find Your First Customer

Hubspot

This Ideal Customer Profile (ICP) is something that your first 100 conversations and dozen customers will test. In this exercise, you’re not looking at how well you know the person or if you’ve chatted with them in the last year, only if they could meet your criteria. What problem do they have that you solve for them today?