Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” Register free.

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Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.

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Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. an AI-powered language model developed by OpenAI.

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Search Engine Land

FEBRUARY 8, 2023

With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results.

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TaskDrive

MAY 28, 2024

Explore the AI content generation revolution and discover AI-powered tools for efficient and streamlined processes. The post The AI Content Generation Revolution: What You Need to Know appeared first on TaskDrive.

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Martech

FEBRUARY 8, 2023

SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. Why we care. Get MarTech!

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Search Engine Land

MARCH 14, 2023

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality. In this article: The meteoric rise of generative AI. Google on AI content.

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Lead Fuze

DECEMBER 4, 2023

Ever hit a wall trying to write fresh, engaging content? Welcome to the future of content creation where AI-generated content is changing the game. Picture this: you feed your AI tool with key details about your topic and – voila! How does AI help in content creation?

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Search Engine Land

APRIL 7, 2022

Filed under ‘not new, but a good reminder’: AI-generated content is ‘spam’ and is against Google’s Webmaster Guidelines.

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Search Engine Land

APRIL 6, 2023

Lost in the non-story about Bing adding ads to Chat ( ads were already there ) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.” “The Chat” and “Answers” in Bing) will upend the ecosystem. Increase publisher revenue.

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Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? AI content generators invent facts.

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Spiro Technologies

DECEMBER 5, 2022

Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility</strong> appeared first on Spiro. The post <strong>Spiro.AI

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Spiro Technologies

DECEMBER 5, 2022

Incorporates AI-Generated Content into Sales Platform appeared first on Spiro. The post Spiro.AI

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Sales 52

Spiro Technologies

DECEMBER 6, 2022

Incorporates New AI-Generated Content into Sales Platform to Accelerate Manufacturing Agility appeared first on Spiro. The post Spiro.AI

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Manufacturing Sales 52

Search Engine Land

JUNE 4, 2024

AI-powered search engine Perplexity introduced a new product – Perplexity Pages – to select free and paid users on May 30. Content from these Pages has started appearing in Google’s AI Overviews and featured snippets. You can even select the audience type (beginner, advanced, anyone) when you have AI generate your content.

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Search Engine Land

JUNE 5, 2024

Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. For Google specifically, this also includes gaining visibility in AI Overviews.

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Search Engine Land

MAY 30, 2024

If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. AI technology will set the trajectory of nearly every industry in the modern economy. With that imminent future in mind, it’s important to discuss how we use generative AI effectively.

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Salesforce

MAY 20, 2024

Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. We asked more than 4,800 marketers about how they’re using new data and AI tools. What’s top of mind for marketers?

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Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. Even if AI takes on just 50% of today’s work, the market will shrink dramatically. Agencies innovate with AI for the wrong reasons.

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Search Engine Land

MAY 22, 2024

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI.

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Martech

JUNE 5, 2024

New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. Uncareful use of AI tools can hinder your brand’s efforts to create personal connections with customers (a huge risk in today’s digital environment).

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Martech

JUNE 4, 2024

Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. Dig deeper: SAP CX makes its generative AI move New CX AI capabilities.

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Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0.

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Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

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Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. Suppose your organization has already laid a strong foundation with modern technologies and is ready to implement AI.

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Search Engine Land

MAY 20, 2024

Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. If there isn’t a rich ecosystem making unique and useful content, what are you putting together and organizing?

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Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

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Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Product image creation.

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Search Engine Land

MAY 7, 2024

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. The big picture.

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Salesforce

MAY 6, 2024

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. Salesforce, for example, supports a strong but nuanced approach to AI regulation.

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Search Engine Land

MAY 30, 2024

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews. No hallucinations.

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Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

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Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. Powerful content ideation. On the other hand, you have issues like: Generic content. On the other hand, you have issues like: Generic content. Ineffective content. Rapid research. Poorly written text.

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Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

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Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company.

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Martech

MAY 23, 2024

But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier. Content is still king. And that’s where we come back to the conversation about HubSpot’s Content Hub.

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Search Engine Land

APRIL 18, 2024

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results.

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