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How to align teams early with a strategic event workshop

Martech

Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. Collaborative messaging sessions uncover angles the events team might miss on their own. Because, in the end, events are a team sport. Message development What do each team’s audiences care about?

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Phygital agency NEWU is here to surprise you

Martech

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. Other examples of NEWU’s work had less expected angles. The Miu Miu activation, Anna explained, had a relatively limited digital component.

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The latest AI-powered martech news and releases

Martech

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

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Content silence means your strategy is broken. Here’s how to fix it.

Martech

” “What’s your go-to framework for campaign planning?” Social is still a team sport. Repost with a new angle. ” Reply to every comment: Make it a habit. Every response boosts reach and shows you’re paying attention. Use a checklist to stay consistent Share on Slack or Teams.

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AI-powered martech releases and news: April 24

Martech

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events. Duda launched an AI-powered Content Collection solution.

Launch 107
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Any brand, with any budget, can create their own campaigns in literally minutes and for a low monthly fee,” said Marcum. Brands adopting AR. “I

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.