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6 vital lenses for effective keyword research

Search Engine Land

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. No pivot tables required – only long-term thinking and strategizing. At least, not without analyzing the problem of not ranking from different perspectives or angles like this.

Angle 110
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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

The solutions to client churn Client churn can be tackled from multiple angles, involving refined account management processes and strategic use of data-driven marketing techniques. CRMs centralize customer data, enhancing accessibility and integration with marketing tools.

Clients 99
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Upstream vs. Downstream Marketing, Explained

Hubspot

For instance, let's say your company offers a CRM and your team decides to use an upstream plan for improving the enterprise-level tier of offerings. You decide on adding an adaptive testing feature to your CRM. An adaptive testing feature will be added for enterprise-level customers within your company's CRM within the next year.

CRM 100
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Upstream vs. Downstream Marketing, Explained

Hubspot

For instance, let's say your company offers a CRM and your team decides to use an upstream plan for improving the enterprise-level tier of offerings. You decide on adding an adaptive testing feature to your CRM. An adaptive testing feature will be added for enterprise-level customers within your company's CRM within the next year.

CRM 97
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The Sales Manager’s Guide to Salesforce Automation

Veloxy

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Salesforce: A Brief Overview Salesforce is a premium CRM platform. What limits companies’ experience of Salesforce CRM? CRM programs sift through information. Why waste that value?

Territory 342
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How to determine the SEO metrics that matter

Search Engine Land

Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? They are much more strategic and give us insight into what we can do to affect the big-money metrics and our future results. CRM analysis / existing data analysis Businesses often possess valuable yet untapped data.

Angle 90
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6 Steps to Build a Single Customer View & Improve Customer Experience

Hubspot

Capture them from all angles as they interact with your brand. For instance, sales teams often use customer relationship management (CRM) software to track their interactions with clients and prospects while marketing teams use marketing platforms and automation tools to generate leads. CRM Integration. Data quality tools.

Customers 101