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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? It is not an intermediary.

Gaming 99
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

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Hack your site’s eCommerce growth using SEO

Beeketing

Once it is implemented successfully into the business’s eCommerce system, the business simply needs to scale through a combination of new product lines, content publishing, and web promotion. . The video below can be used as a starting point for identifying your pitch angle. . <Carmine Influencer outreach. Discussion threads.

Growth 52
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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. Many companies are simply participating in Giving Tuesday by writing a blog post , sending an email to their networks , and posting on social media to raise awareness for the day.

Sports 71
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Want to Know a Secret? Your Customers Do.

ConversionXL

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

Customers 108
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7 Trailblazing Brands That Won By Being First

Hubspot

In the early 2000s, social networks were just starting out. There was SixDegrees.com and Friendster, but the peak of social networking was definitely still far off. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Since then, LinkedIn’s growth has skyrocketed.