Remove Angle Remove Government Remove Presentation
article thumbnail

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. Conversational Marketing | HubSpot.

article thumbnail

Return on investment is missing in action

Martech

These two angles converge on a common point: the old way of measuring marketing ROI misses a lot, providing inaccurate guidance for marketing efforts. Then you have to ‘fast follow’ as the future becomes the present, with latent, low-level re-calculation, so you can find out where you are relative to that projection.” Schaub wrote.

Angle 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Martech implementation: 3 tips for cross-functional alignment

Martech

If you are not considering your implementation from various angles, it will only address a portion of the problem. Can I come and present this proposal with you as we need a firm commitment on time and resources?” To implement, manage and maintain new martech solutions, I recommend the following. Get MarTech! In your inbox.

article thumbnail

How to ensure the success of your CDP initiative

Martech

One of the most critical areas of focus before you sign on the dotted line and engage with a CDP vendor or start building your own is understanding your data from every possible angle. The chances of your data being grungy or downright junk in its present state are pretty good. Data quality is your friend. Let’s face it.

article thumbnail

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

If searches for a certain term are increasing, that may be an angle to pursue in a piece of content. These long-tail keywords will help determine the angle your content should address. Once you start to conduct research on the topic of your infographic, don’t limit your content by what angle you think the infographic should pursue.

Angle 78
article thumbnail

This day in search marketing history: February 7

Search Engine Land

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools 2012: It included the ability to analyze your own datasets.

article thumbnail

How to use ChatGPT for keyword research (with actual prompts)

Search Engine Land

Need to understand more about governance structure & revenue plans going forward. — Elon Musk (@elonmusk) December 4, 2022 I can also look at Reddit: This can be even more useful if you dive a little deeper: The output is great as specific angles for articles or FAQs. OpenAI was started as open-source & non-profit.

Niche 98