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Phygital agency NEWU is here to surprise you

Martech

It was coined in 2007 by Chris Weil, co-CEO and founder at Horizon Sports and Experiences and it refers to providing consumers with connected physical and digital experiences. Other examples of NEWU’s work had less expected angles. The Miu Miu activation, Anna explained, had a relatively limited digital component.

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The latest AI-powered martech news and releases

Martech

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch 85
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Content silence means your strategy is broken. Here’s how to fix it.

Martech

Social is still a team sport. Repost with a new angle. Make social the final step, not the only one Your post should follow other touchpoints, such as a blog, webinar or product launch. Every response boosts reach and shows you’re paying attention. Don’t only post but also engage in others’ conversations.

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AI-powered martech releases and news: April 24

Martech

Heres this weeks roundup of AI-powered martech releases and news: Wix.com launched an AI-powered adaptive content application that personalizes website experiences. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Dig deeper: Experience, ecommerce and transformation for marketers in 2023 Easy to use, easy to launch. By Saturday morning, 5,000 eGift codes had been claimed. They also didn’t need any additional hardware, like a VR headset. “We

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Proctor & Gamble created a campaign called "Thank You, Mom" that showed flashbacks of Olympic athletes from all over the world growing up and practicing their sport with support from their mothers. The campaign launched on Mother's Day (I know, go ahead and grab another tissue) and has since had 5.7 Take a look.

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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

Our survey shows that 4 in 10 men lose their ring at some point, and online data suggests 30-40% of all married people lose rings at work, at sport, or around the house. Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term.