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Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As such, I had the opportunity to visit hundreds of manufacturing locations throughout my career.

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How to create local content that builds trust and drives sales

Search Engine Land

Local content: More than blog posts Local content can be product or service pages , case studies, client testimonials, and other content pieces that: Drive people further down your sales funnel. Customers often seek out local products or services because they can get to know the sales staff, management, and owners.

Trust 89
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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

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Ecommerce PPC: 4 optimizations to do before the holiday season

Search Engine Land

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Maybe you need to lower your price or offer free shipping.

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The Complete Guide to Building a Sales Forecast

Salesforce

Why: Why is the prospect or existing customer considering new services from your company in the first place? To understand why sales forecasting is so important to business health, think about two example scenarios: one with a car manufacturer and another with an e-commerce shop. Is there a compelling event making them consider it now?

CRM 59
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. or “Where can I find a pricing consultant for a non-profit organization?”.

Niche 133
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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. Here’s why. Here’s why.