Spiro Technologies

AUGUST 5, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. I think they will be disrupted from all angles. You probably aren’t going to get everybody to convert and think that way, but boy, it’s worth the effort.

E-commerce 59

E-commerce Manufacturing Electricity Gaming 59

Lead Fuze

JANUARY 2, 2024

A good strategy sets you apart from competitors and clarifies your unique selling proposition. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it. Why would someone choose Cinderella’s slipper over any other shoe?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Spiro Technologies

FEBRUARY 13, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time?

Customers 52

Customers Construction Manufacturing Government 52

Spiro Technologies

FEBRUARY 13, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Does that mean that you need to have like a big team of folks kind of working the supply chain angle to make sure you’ve got all the components all the time?

Customers 52

Customers Construction Manufacturing Government 52

SaaStr

JULY 9, 2019

They never had access to Internet, and public transport is very expensive. It’s really important to have that face to face interaction in order to sell. On the other hand, you can’t sell anything if you don’t have your salespeople. It started to become more difficult to sell. We had to sell it first.

Electricity 87

Electricity Education Start-ups Trust 87

SaaStr

AUGUST 5, 2020

You see the flow chart, I’m not going to go through every single detail, but you see the flow chart from loading, unloading, transportation, hold at different ports, transporting different geographies and hiring drivers and driver turnover, and then certification paperwork. Are they already a winner or any different angle?

Transportation 77

Transportation Government Healthcare Objectives and Key Results 77

ConversionXL

NOVEMBER 27, 2019

In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The album was the fastest-selling in iTunes history and the most successful launch of Beyoncé’s career.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The album was the fastest-selling in iTunes history and the most successful launch of Beyoncé’s career.

Customers 101

Customers Strategize Campaign Manufacturing 101

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.

Conversion 134

Conversion E-commerce Retail Cross-sell 134