How to develop a winning B2B ideal customer profile
Martech
JANUARY 26, 2024
Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. His team is great at closing deals, but lead prospecting is time-consuming and costly. His main concerns are the quality and source of leads.
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