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Email automation tools for the savvy marketer

Martech

Email marketing is ubiquitous in both B2B and B2C marketing today. Drip campaigns. Reactivation campaigns. Some messages, like shipment notifications or appointment reminders, are often better received via SMS. But email marketing is not without its challenges. Abandoned cart emails. Product recommendations. A/B testing.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics. For example, B2B lead nurturing will look slightly different from nurturing B2C leads. Drip campaigns Drip campaigns are great for walking that fine line between ‘nurturing’ and ‘intrusive.’ There are three main ways to do this.

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What is Outbound Sales? Tips, Tricks and Tools to Scale in 2020

SalesHandy

There are 2 types of outbound sales practices: B2B and B2C. Automate your first email outreach campaign for free with SalesHandy. B2C outbound sales. B2C sales processes are handled by Telecallers (inside sales team) or BDEs. This method is ideal for B2C sales, with a small ticket value and a shorter sales cycle.

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The Ultimate Guide to Direct Mail

Hubspot

It’s used in both B2C and B2B selling, although more commonly with consumers. What is the average response rate for a direct mail campaign? How much does a direct mail campaign cost? Direct mail campaigns cost anywhere between $0.30 Looking for inspiration for your direct mail campaign? Everything old is new again.

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A complete list of SaaS tools to work-from-home productively

Salesmate

Using the insights marketers can easily plan and improve their next campaigns. Appointment scheduling tool. Appointment scheduling apps allow clients to book, reschedule, and cancel appointments using the web interface. This appointment scheduling tool accommodates individual users and large teams alike.

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Creating A Sales Prospecting Process That Works

ClickFunnels

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. This campaign had a 56% open rate and a 9% positive reply rate.

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Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone

Cience

Setting Up An Appointment. The goal is to raise awareness and ultimately set up a discovery appointment with the appropriate individual. Cold calling serves as a good point of departure for starting business conversations and setting an appointment where sales reps can take over. Making A Cold Call. Best Time to Cold Call.