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Are You Provoking The Right Questions?

Partners in Excellence

I have learned to gauge the quality of the conversation, the quality of engagement by the questions the people are asking. If there are no/few questions, there is very little engagement. If the majority of the questions are closed ended, the engagement isn’t much better. How do we provoke this level of engagement?

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The Best Open-Ended Discovery Question

Cerebral Selling

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! In my book and on this blog, I’ve spoken about the types of discovery questions that buyers like answering the most (according to science). this quarter”.

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Mastering the Art of the Cold Open: Engaging B2B Audiences from the Get-Go

Heinz Marketing

She’s known to say: “In the digital age, the cold open is your golden opportunity to engage your audience immediately and keep them invested in what you have to say.” You have a limited amount of time to make an impression, so make it count.”

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Asking the Right Questions To Make the Sale

Sell Or Die

In episode 548 of The Sell or Die Podcast, we’re discussing a key strategy for sales: asking the right questions. Your questions should provoke people and make them think. When executed strategically, they can lead you right to the sale. Today we’ll give you our top tips for asking the right sales questions.

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Preparing for Google SGE: Essential guide for marketers

Search Engine Land

Despite some hiccups, it has presented several opportunities for those who have gained a deeper understanding of the experiences SGE seeks to provide users – giving perfect answers right on SERPs. That’s exactly how Google aims at answering through SGE – providing complete information without needing follow-up questions. The reasoning?

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3 Objection-Handling Lessons from Pandemic Politics

Cerebral Selling

“How do you justify forcing small businesses to close while letting big-box stores stay open?”. Why are you putting teachers and students at risk by not mandating smaller class sizes? ”. Like any politician, Ford is constantly bombarded with questions, objections, and criticism. Lockdown measures aren’t working!

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Effort shaming: Balancing work ethic and burnout in marketing

Search Engine Land

But there is a real difference between working because you have to and working because you enjoy your work. It’s bizarre to me, no one would say anything if you were learning a language or going to the gym.” ” This emerging trend of “effort shaming” raises important questions about our attitudes toward work and leisure.