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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. It means embracing new technologies and methods. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing.

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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. Leverage relevant technology, and make sure your team buys in. If you want to get as much mileage out of your leadership as possible, you need to supplement your operations with that kind of technology.

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5 tips for successfully switching email service providers

Martech

This move makes sense for many reasons: Everyone involved in the technology is already working 80% to 90% of their time on what they were hired to do. If you take too long, you’ll lose your technological advantage. They have little to no time to take on a move of such major proportions. Wrapping up.

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We Need To Change The Selling Conversation!!

Partners in Excellence

VC’s invested billions in SaaS technologies, there has been huge publicity around them—mainly around valuations, numbers of unicorns, the wealth creation (primarily for initial investors and founders), and technology (technology is always a hot and sexy conversation). And with a lot of software companies.

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What Sales Can Learn From Lean Manufacturing — Part 2

Partners in Excellence

As I mentioned in my prior post , there are a lot of people promoting the application of Lean Manufacturing principles in sales. Principle 8: Use only reliable, thoroughly tested technology that serves your people and processes. There are some that would argue you can design a “sales assembly line” in much the same way.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. For example: SaaS businesses use Deal Desks to handle lengthy sales processes for custom features that need to integrate with their existing technology.

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