Remove Assembly Line Remove Prospecting Remove Up-sell
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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. Our approach to prospecting was to go a mile wide and an inch deep. Every hour spent doing manual data work was an hour not spent selling. Enter: Project Assembly Line.

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How Do Customers Prospect?

Partners in Excellence

It’s customers prospecting–looking for solutions to their problems. ” “We are expanding our factory capacity and need to add a new assembly line, can we talk about your products as a potential solution?” Don’t they know I don’t sell that stuff? They search the web.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

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Could AI be what finally aligns marketing and sales teams?

Martech

Marketing teams spend countless hours building target account lists, researching prospects and personalizing messages. Sales reps waste valuable selling time prioritizing accounts, logging activities and crafting follow-ups. Hands them to sales for follow-up. Qualifies them through scoring.

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Do You Genuinely Care About….”

Partners in Excellence

Do you genuinely care about the people you are prospecting? ” Again, managers are so caught up in running the business, they forget the business is really about people working with people. Sadly, we have adopted a mechanistic view of business–particularly in selling and management.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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The Problem With The Data….

Partners in Excellence

Prospecting results are fixed, so the only we we get more prospects is to up the volume and frequency with which we prospect. And, while I will contradict my opening premises, too much of the time, in seeking “predictable revenue,” we treat every aspect of selling as laws etched in granite.