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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

—The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. Hope your competitors’ discovery is weak.

B2B 268
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Following Up with Existing Clients in B2B Sales

Iannarino

You have a signed contract, your operations team is executing, and you are pursuing your next prospective client. After a long pursuit, you have won your dream client. You have heard nothing from your team or your client, so you assume everything is going as planned—until your client calls to tell you they are having problems.

Follow-up 216
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How to develop a winning B2B ideal customer profile

Martech

Generating revenue growth is the ultimate goal for any B2B founder. Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. His team is great at closing deals, but lead prospecting is time-consuming and costly. Short-term contracts. Do you know what drives revenue growth?

B2B 120
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How B2B marketers can help sales overcome customer indecision

Martech

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5 B2B buyers are dealing with FOMU, not FOMO Authors Matt Dixon and Ted McKenna analyzed more than 2.5

B2B 114
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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 108
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Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

This data can illuminate when the prospect is actively considering purchasing your product/service. B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. This prospect is in search of an answer, needs education, and is therefore seeking information.

B2B 60