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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

We advertise, promote, we package products so they visually “leap off the shelves.” And those “catalogers” and retailers tracked my activity, often sending me special promotions, or seasonal catalogs based on my purchase history. We’ve had the same in many segments of B2B.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot

It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How many substantive conversations with customers or potential customers did sales have at the event? Showing an ROI for a tradeshow event should include all the possible activities that contributed. They can initiate conversations, ask qualifying questions and route hot leads to sales teams. Content distribution. A/B testing.

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My Key Takeaways from MarketingProfs B2B Forum

Heinz Marketing

I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. It was a great conference with lots of great sessions packed with learnings, ideas, and conversations. Magnify Your Conversation – Create a Community Around the Content. I know I am guilty of this.

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How to Master the Virtual Event Experience

Heinz Marketing

Nearly 9 in 10 B2B professionals have increased the number of virtual events that their organization either hosts or is a part of has increased in the last 90 days. To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. Experience drives demand.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. How B2B Sales Pros Are Exceeding Targets/Quotas. How Salespeople Build Rapport When Selling.