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Why buyer groups matter in B2B demand gen and how to target them

Martech

In B2B demand generation , buyer groups have become more important than individual buyers. Meetings often involve stakeholders from different departments, so focusing only on key decision-makers may overlook the broader buyer group journey. Dig deeper: New ways to identify B2B buying group members Why should you consider buyer groups?

B2B 133
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HubSpot experts share tips for successful CRM implementations

Martech

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Additionally, the HubSpot CRM is designed for a quick installation and fast time to value. Depending on team size, it could be with the CRM team.”

CRM 123
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Unlocking AI’s potential in B2B marketing

Martech

They feel unsuccessful and worried they aren’t meeting leadership expectations. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Take a deep breath. Yeah, me too. Processing.

B2B 126
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How to Nurture B2B Leads

Iannarino

The B2B leads that show up in your CRM courtesy of your B2B marketing function and their marketing strategy are not ready to buy. They match the ideal customer profile (ICP) and meet the criteria of your company's lead scoring, but that doesn’t mean they are true opportunities.

B2B 271
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Maximizing your B2B paid media ROI with alternative platforms

Martech

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. This is a major opportunity for B2B marketers.

B2B 127
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5 tips for marketers planning to evaluate B2B data vendors

Martech

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Email: Business email address Sign me up! Processing.

B2B 105
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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Sales Pop!

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!