B2B Objectives and Key Results Price 
Sales Pop!
JUNE 17, 2025
Focus on what matters to your buyer: how long things take, what they’ll need to provide, and when they can expect results. It answers key questions without creating more. This tactic works because it removes barriers before they become objections. In B2B, trust is built through confidence, credibility, and clear value.
Martech
APRIL 30, 2025
There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. When negotiating the contract, ensure key commitments are in writing.
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Veloxy
JANUARY 7, 2025
We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.
Martech
JULY 18, 2024
Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure.
Martech
NOVEMBER 12, 2024
This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B. The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner.
Veloxy
FEBRUARY 12, 2025
The results get even better with a 5X increase by the second month. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. The AI-powered sentiment analysis impresses me because it helps teams handle objections and get more replies. See our case study here.
Highspot
JUNE 23, 2025
But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year. Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Or maybe they’re losing traction due to pricing misalignment.
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