Remove B2B Remove Pipeline Remove Quota
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Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business?

SaaStr

Dear SaaStr: What is The Best Way to Set Sales Rep Quotas at Each Stage of a B2B Business? Setting sales rep quotas in a SaaS business depends heavily on your stage of growth and ARR. Quotas should be simple and achievable. For SMB sales, quotas closer to 3x OTE are common, while enterprise sales can push closer to 5x.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. Companies need to adjust their pipeline management, forecasting, and cash flow planning accordingly.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. That elongated sales cycle created pipeline supply shocks. To offset slower sales cycles and worse payback periods, quotas have moved in step with them. She said yes, so he asked how it’s going.

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How Technology Helps you Manage the Sales Pipeline

Veloxy

Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. However, over 60% of sales teams say their companies are doing a bad job of managing the sales pipeline. What is a Sales Pipeline? But first….

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Why You Must Improve Your Win Rates Now

Iannarino

Incidentally, this seems to be an average win rate in B2B sales when companies rely on requests for proposals (RFP). Based on his math, he asked his team to create a sales pipeline that was 800 percent of their individual sales quotas.

Quota 271
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Your Numbers Have To Add Up

Tibor Shanto

It was a straight unbroken line, the quota is a number, as are ROIs, commissions, and almost everything else. No doubt we all want greater quality prospects, than just more things in the pipeline. This may also explain why nearly half of B2B sellers fail to deliver quota. (And

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S**t Happens – Why it’s OK Sales People/Leaders Miss Quota

A Sales Guy

Your sales VP is going to miss quota. Her sales directors are going to miss quota. Their sales managers are going to miss quota. Sales people are going to miss quota. It’s inevitable, something isn’t going to go right, quota will be missed and people will fail. That’s OK. Was it due to a bad plan?

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