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Planting seeds and building trust in a world of overnight wins

Martech

Yet, some will grow into strong trees, their branches representing opportunities. Throughout our coaching sessions, Hill often spoke passionately about his love of his dogs — specifically pit bulls- revealing a profound bond and effective training techniques. This is about taking action while acknowledging the role of time.

Trust 117
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3 ways to add a human touch to AI-generated content

Search Engine Land

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. Taking the time to implement the steps in this section ensures that your AI-generated content represents you – and has a better chance of surviving Google algorithms.

B2C 107
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The complete guide to social selling for B2B sales

Highspot

The pressure on sales representatives to perform today (read: move faster, show up sharper, and close more) is high, to say the least. Just remember to use these tried-and-true techniques to ensure your team—including sales leaders—makes the most of their time. The good news? What is social selling?

B2B 52
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

improving questioning techniques can lead to a higher close rate). GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 114
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The Best Sales Certifications to Get in 2025

RingDNA

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. It’s especially valuable for enterprise and B2B sales teams managing high-stakes deals.

Retail 62
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B2B sales enablement: How to elevate your approach

Highspot

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52
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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

As a salesperson utilizing the gap selling technique, youre really responsible for digging into the gap between where your prospect is now (their current situation) and where they really want to be (their ideal situation). This technique can also be done through social proofing. Instead, its all about playing detective.