Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 93

B2B Teamwork Referrals Cross-sell 93

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 107

B2B Objectives and Key Results Drivers/motivators Strategize 107

Sales Pop!

MAY 16, 2024

However, building a B2B sales team can be tricky due to the ever-changing factors in the business field. In order to help you, we’ve decided to point out the main aspects you should consider for creating a high-performing B2B sales team. Again, there are two approaches according to your B2B structure. So, let’s begin!

B2B 52

B2B Represent Sales Negotiate 52

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Sales isn’t easy.

B2B 86

B2B Pharmaceutical Healthcare Sales 86

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

Outreach

MARCH 12, 2020

The fast pace of technology innovation makes selling B2B software all the more challenging. Tech companies are also vying to stay at the forefront of technology and innovation, so sellers have to stay on top of the latest news to keep up. The Last 10 Years of B2B Technology Sales.

Technology 52

Technology Technology B2B Sales 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Sales Pop!

JUNE 4, 2023

Let’s take up the final mega-threat to the sales industry—missing processes and wrong technology. Processes must also be in very tight coordination—otherwise, another process (or individual or group of people) is left waiting up the line. Technology No business today can survive without technology.

Technology 52

Technology Technology Process Construction 52

Martech

AUGUST 31, 2021

You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”. I set out to speak to two people from very different backgrounds, each of whom has created a technology to enable community — very different offerings representing very different perspectives.

Technology 117

Technology Technology Networking CRM 117

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 112

B2B GTM Cross-sell High impact 112

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 93

B2B Growth GTM CRM 93

Martech

OCTOBER 7, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and B2B is becoming more experiential. It’s no longer about selling a product and ticking the box -— it’s no longer purely transactional. Editorial Director. Read more here.

B2B 113

B2B E-commerce Customers B2C 113

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. This post first appeared on DemandRevenue.com.

B2B 111

B2B Cross-sell Education Strategize 111

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities.

Cross-sell 110

Cross-sell Customers Referrals Lead generation 110

Heinz Marketing

SEPTEMBER 25, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Thank you for the great read, Liz Alton.

B2B 109

B2B Technique Clients Up-sell 109

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. The accompanying webform provides the information the sales team needs for follow-up.

B2B 87

B2B Process Manufacturing Customers 87

Martech

FEBRUARY 17, 2022

Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.

B2B 98

B2B Customers E-commerce B2C 98

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B. Agency is the key piece here, and it is made up of ability and drive.

Education 110

Education B2B Networking Start-ups 110

Force Management

DECEMBER 28, 2023

For revenue team leaders, today’s decisions will help define where the company ends up in twelve months. As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams.

Technology 123

Technology Technology Gaming B2B 123

Salesforce

JANUARY 25, 2022

In 2021, leaders in the B2B space prioritized digital commerce. Sixty-five percent of B2B organizations increased their investment in ecommerce last year. These are a few emerging B2B commerce trends that are here to stay. In 2022, B2B marketplaces will be the real MVP. B2B brands will focus on customer acquisition.

B2B 98

B2B Cold Call B2C Territory 98

Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? Or ended up purchasing something. Listen to the podcast here.

Campaign 111

Campaign B2B CRM Closing 111

ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130

B2B B2C Retail X-functional 130

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

B2B 124

B2B Cold Call Sales Technique 124

Salesforce

APRIL 11, 2022

The pressure for B2B customers to have instant results at their fingertips continues to increase. Responsive and efficient B2B search. It’s not easy for B2B sellers to achieve the speediness that buyers crave. To stay competitive, commerce professionals must find ways to speed up the B2B search and discovery of their products.

B2B 94

B2B Manufacturing Healthcare Legal 94

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. This trust, in turn, boosts your B2B sales and leads. Stories help you do just that.

Technique 105

Technique B2B B2C Sales 105

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 52

B2B Objectives and Key Results Drivers/motivators Strategize 52

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

VanillaSoft

NOVEMBER 3, 2021

However, B2B telemarketing is a valuable option when it comes to high-quality lead generation, something that 63% of marketers pinned as their biggest challenge. The thing is, this method is super effective, but you can’t simply set up a call center, hire people, give them a phone, and expect results. Telemarketing. Table of Content 1.

B2B 94

B2B Objectives and Key Results Cold Call A/B testing 94

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B Customers B2C User Experience 98

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step?

B2B 98

B2B Cross-sell Retail Up-sell 98

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. No longer am I coming in to sell X. Technology can answer all those questions.”. Virtual event, courtesy of Panasonic.

B2B 110

B2B A/B testing B2C Technology 110

Partners in Excellence

MAY 7, 2024

Like many other contributors to the series, Lori didn’t start in selling, She found herself moving to sales to support her family. Why I’m So Interested in Selling By Lori Richardson, CEO, Score More Sales President, Women Sales Pros When I was young I wanted to be a teacher, because I loved school and I loved to read.

Sell 117

Sell Commission Sports Promote 117

Heinz Marketing

MAY 22, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The exponential growth of technology has impacted every aspect of how we live and do business. In order to keep up, you must be good at virtual presentations. Selling Hours.

Trust 99

Trust B2B Customers Presentation 99

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. The Little Red Book of Selling by Jeffrey Gitomer.

B2B 97

B2B Cold Call Sales Technique 97

Martech

APRIL 15, 2024

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. That really piqued my interest.

CRM 104

CRM Retail Technology Technology 104

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Follow-up Prospecting 52