Remove B2C Remove Campaign Remove UX
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How to un-silo your organization and be more customer-centric

Martech

UX/UI is in charge of making life easier for customers. A VOC feedback loop should be a cross-functional collaboration owned by the customer success team and include people from product, marketing, sales, UX, data analytics, operations and leadership. Many B2C and subscription companies already do this well. Lead scoring.

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Where to find marketing ideas to boost your performance

Martech

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. One day I noticed a significant UX difference from when I was last on the site. Consider different types of UX decisions. Thus, don’t limit yourself to apparent competitors.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns.

B2B 101
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Why understanding the product is a must in martech, MOps

Martech

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. We work on delivering the message — not the messaging itself.

Product 102
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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

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8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

Marketing trends have evolved; however, email marketing has remained a top choice for B2B and B2C marketers. However, to properly understand how your email campaigns are working, you’ll need the help of an email marketing tool. Email marketing tools allow you to track what happens after you have sent out your email campaign.

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How to incorporate macroeconomic signals into your SEO strategy

Search Engine Land

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. If you’re in B2C, consumer confidence, inflation and jobs are key.