We’re All Expecting Too Much From Marketing These Days
SaaStr
FEBRUARY 8, 2024
And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut marketing to almost zero To some extent, this makes sense. 10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. But — it’s wrong.
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