Sales Hacker

JUNE 27, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A discussion with three portfolio companies on what’s working in GTM.

GTM 89

GTM Legal Trust B2C 89

Sales Hacker

MAY 28, 2024

45:13 – Differences and similarities between B2C and B2B marketing. 45:13 – Differences and similarities between B2C and B2B marketing. The post GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping appeared first on GTMnow.

GTM 120

GTM Go To Market B2C B2B 120

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

AUGUST 2, 2024

Identifying the PLG Trap It’s fair to say that most organizations using the PLG playbook focus on B2C or end-user acquisition. The GTM strategy is easy to use and caters to small teams around productivity and collaboration. If we go back a few years, when PLG was launched in the market, everyone went wild.

GTM 113

GTM B2C Growth Sales 113

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 126

GTM B2C Growth Territory 126

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

Intrinsic 122

Intrinsic GTM Customers Contract 122

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

Go To Market 97

Go To Market B2C GTM Price 97

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Detect how it impacts your customer relationships (GTM strategy). Company size influences complexity, but less than expected. Email: See terms.

Manufacturing 56

Manufacturing GTM Education B2C 56

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 119

Go To Market Objectives and Key Results GTM Price 119

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

NOVEMBER 3, 2020

He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. “ I love all the great ideas and suggestions! ”. Brian Smith Jr. Brian Smith Jr. currently works as an Account Executive for Vendition.

Sales 126

Sales Real Estate Non-Profits B2B 126

Gong.io

SEPTEMBER 14, 2022

That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective. While a GTM strategy can overlap with a traditional marketing strategy in the latter stages of the plan, it tends to be substantially more thorough.

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw the momentum increase, and we were nailing that B2C customer.

B2B 63

B2B B2C Technology Technology 63

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. A well-crafted GTM strategy ensures target buyers see your product, understand and appreciate its value, and are compelled to buy. How do you avoid this and capture customer interest?

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. B2C statistics indicate a sharp drop-off in response rate beyond two minutes. Similar to its product, its GTM must be design based on data obtained during testing.

Prospecting 58

Prospecting SQL GTM X-functional 58

Sales Hacker

MAY 26, 2021

A director job posting usually includes these skills: Oversee the GTM strategy from infrastructure and automation to sales processes and regional performance. Your professional experience should be specific to the company’s B2B or B2C sales environment. Likely, you will report into a VP of Sales or CRO.

Territory 69

Territory Objectives and Key Results Finance Cross-sell 69

Sales Hacker

NOVEMBER 15, 2017

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Average Sale/Selling Price (ASP) is a term that may refer to 1) the average price of a product in a given market or channel or 2) the price a certain class of products or services is commonly sold for. Base Salary. BASHO Email.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

SEPTEMBER 26, 2023

Links and Resources Dan’s LinkedIn: [link] Dan’s Website: [link] DIBS Beauty Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 122

GTM Electrical Engineering Gambling Electricity 122

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Why HG Insights?

GTM 113

GTM Product B2C Consult 113

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Long-form = higher intent. On social, short-form wins.

B2B 78

B2B GTM Cross-sell Education 78

SaaStr

AUGUST 17, 2024

3: Maintain Agility and the Ability to Adapt Your GTM strategy isn’t a set-it-and-forget-it thing. Segment Your GTM Strategy At Klaviyo, they have an incredibly diverse customer base that requires them to segment their GTM strategy. You want to pair your GTM strategy with remarkable people who can execute those plans.

GTM 125

GTM Customers Sales Technology 125

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. It's also worth noting that go-to-market strategies aren't exclusive to physical products.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Julie is responsible for GTM strategy, optimizing sales performance, and building great teams. Experienced and strategic GTM leader that loves driving revenue growth.”

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Martech

MARCH 29, 2022

Scott Vaughan, chief advisor for Vaughan GTM Advisory, has seen B2B buyers adopt more digital behaviors as they do research for their purchases online. “As ” Advisor Scott Vaughan discusses how experiences are created. Image: Third Door Media.

Launch 98

Launch E-commerce GTM B2B 98

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Leading a large, remote-first team.

GTM 100

GTM Gambling B2B E-commerce 100

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. The post GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canvas CCO appeared first on GTMnow. Loyalty as a necessary part of every customer journey. Leading a large, remote-first team.

GTM 52

GTM X-functional B2C B2B 52

Sales Hacker

DECEMBER 10, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Episode Transcript Scott Barker: [0:00] Welcome to the GTM Podcast. Feeling that AI FOMO?

GTM 112

GTM Construction Up-sell Cross-sell 112