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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

Many B2B marketers are finding success using the same social media strategies as B2C brands. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Before you start posting, define why you’re doing it, where you’re doing it — and who you’re doing it for.

B2B
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Aflac’s approach to Gen Z engagement

Martech

That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts. For Aflac, the positive impressions are all connected across the customer journey.

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Why your emails still miss the inbox even if you’re ‘in compliance’

Martech

For instance, here are the types of messages we received when we enabled replies for a B2C service provider in the health and wellness space: Nearly 70% of these were leads crying out for a call to learn more about the services. Another nearly 13% were goodwill, referrals and testimonials all valuable for future marketing efforts.

B2C
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Go-to-Market Training Courses and Strategies for Success

Highspot

This includes building sales funnels, defining marketing channels where you will reach customers, outlining marketing campaigns, and maybe even a referral program with reciprocal value. You will also define scalable tactics to reach customers and generate demand. Don’t forget to focus on relevance.

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How Agentic Marketing Automation Will Bring a New Era of Efficiency

Salesforce

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. They often have more questions, and dont forget that they are prime to make referrals and recommendations.

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Mary Meeker’s 2025 AI Report

Sales Hacker

Mary Meeker highlights a shift to real-time expectations across B2B and B2C. Startup to watch Tennr just raised $101M Series C at $605M valuation to streamline one of healthcare’s biggest pain points: patient referrals. Time-to-Value is the new differentiator Buyers don’t want a product tour. They want value, and they want it fast.

GTM
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Entrepreneurial Marketing: Find New Customers on a Shoestring Budget [+Expert Tips]

Hubspot

You need good customer relationships to ask for testimonials and referrals. Referral Program Source [link] Last year, I joined a local coworking space. A referral program incentivizes current customers to share about you with a tangible reward and incentivizes their friends and family with an offer and solid social proof.