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SEO year in review 2023: The year of generative AI

Search Engine Land

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). I say this as someone who has been in this industry since 2007.

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How to Follow Up with Leads: Strategies for Sales Success

Lead Fuze

The art of lead follow-up goes beyond just making an initial contact; it involves building trust, capturing the prospect’s attention, and ultimately leading them through your sales funnel to become paying customers. So whether you’re new or seasoned in customer outreach strategy development – stay tuned!

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Cold Email: Everything a Salesperson Needs to Know

Veloxy

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. Cold hard fact #2 : 86% of business professionals prefer communicating with you via email, not phone. You’re competing for space in the inbox of your prospects, leads, and customers.

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5 Common Demand Generation Mistakes

SaaStr

In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. It is a lot easier to send generic messages to all of your leads, irrespective of their needs, interests, and preferences. Scoring your leads can help you focus on the leads that matter most.

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How to Do Lead Generation: A Comprehensive Guide for Success

Lead Fuze

By honing your lead generation skills, you can gain a competitive edge and stand out from the rest. You’ll learn about creating engaging blog posts and hosting informative webinars that draw attention and build trust with your target audience.

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This day in search marketing history: February 23

Search Engine Land

Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences 2021: Waitlist now supported takeout orders. Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits 2018: 2017 was the first time since 2014 search owned a larger share of visits over social.

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Ultimate List of Ecommerce Tools For 2020

Hubspot

Whether you’re interested in starting a new ecommerce business from scratch or looking to expand your retail operation to an online store, you can use an ecommerce tool to achieve your goal. Not all ecommerce solutions are created equally. The answer depends on your unique situation. That’s up from $3.53

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