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What to Track About Your Competitors

Iannarino

There is nothing you can do about how your rivals compete. For one thing, you can’t really do anything about how your competitors go about pursuing deals. Instead, you should pay attention to how they work, giving you an opportunity to create value they may be missing. Win customers away from your competition.

Price 339
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The Source of the Problem is the Problem

Iannarino

The Gist: Most discovery is too shallow to create much value for your prospective clients. You create value when you uncover a problem’s root causes and promote deeper understanding. Like many sales strategies and tactics, there is some value in this approach. Value Creation and a Deeper Understanding.

Clients 230
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The Fight In The Dog

Iannarino

The advantages of size don’t create any value within the sales conversation. Your power has less to do with the size of your company and more to do with the value your approach creates for your prospective clients. Salespeople who work for small companies tend to fear competing against larger companies.

Clients 234
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Whatever It Takes In Sales

Iannarino

Do all the things that are necessary for you to succeed, without violating your values. Your coworkers in accounting aren’t competing with their counterparts in the companies you compete against. The better your ability to create value for your clients, the better your results. Invest More in Personal Development.

Sales 310
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How Your Client Justifies Buying from You

Iannarino

Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. In reality, it is the value you create and deliver during the sales conversation that causes the client to buy from you—or to choose your competitor. You Guide the Right Decision.

Clients 328
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Showing your client a slide with your other clients’ logos was meant to impress them and position the company as successful, competent, and trustworthy. Rapport-Building. Our Company. Our Clients. Discover a Problem.

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What You Leave Undone

Iannarino

“You live as if you were destined to live forever; no thought of your frailty ever enters your head, of how much time has already gone by you take no heed. The more I recognize how fleeting time really is, the more I realize how much of it I squandered back when I believed it was abundant. ” Seneca.

Product 298