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What’s new and what’s working, in B2B channel partner marketing

Martech

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. How do you make it work for you?

GTM 71
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Sales Pipeline Radio, Episode 255: Q & A with Ron Karr @ronkarr

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. He is a leadership coach, consultant, author, and the author of the new book The Velocity Mindset. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

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The Top Sales Engagement Challenges and How to Overcome Them

Outreach

Roughly 90 percent of sales leaders plan to invest in technologies and methodologies to help sellers better engage with prospects and customers, according to Gartner (formerly TOPO), a research and advisory company for sales and marketing executives. Gartner identified these challenges in its recent Sales Engagement Leadership Report.

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Sales Pipeline Radio, Episode 220: Q & A with Wendy White @wendywhite

Heinz Marketing

Pacific you can find the transcription and recording here on the blog every Monday morning. As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year. As business leaders, we’re going to have to figure out how to lead through this. By Matt Heinz , President of Heinz Marketing.

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13 PR Blogs You Should Be Reading This Year

Hubspot

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

Pitch 76
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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

And those that do often struggle through the transition, leaving behind a churn of leadership and sales resources after every funding milestone. Sellers invest a lot of time in playbooks to fine-tune the script, yet attainment rates are dropping. But the key to making sales “easier” isn’t necessarily a new playbook.

Growth 73