Martech

MARCH 15, 2022

What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. We’ll cover: What is adtech?

Technology 115

Technology Technology E-commerce Campaign 115

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). How does the state of business compare today to where it was in March? What's worked, and what hasn't?

Construction 101

Construction Territory Manufacturing Entertainment 101

Sales Pop!

APRIL 20, 2023

Before we start digging deeper, we’d like to point out a hitch where most businesses usually trip and fall. Before we start digging deeper, we’d like to point out a hitch where most businesses usually trip and fall. Long gone are the days when you could rely on outdated tactics and expect your ecommerce site to thrive.

Niche 52

Niche Trust Represent Retail 52

SBI

APRIL 30, 2013

Obviously, if you had more time you could talk with more prospects or better prepare for your calls or presentations. Time flying by gives rise to many potential deal-killing events: Prospects’ priorities change. Prospects lose focus (on your products or solutions and the value they bring). It just isn’t possible.

Closing 49

Closing Contract Lead generation Technique 49

Hubspot

AUGUST 8, 2019

Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? When done right, PPC can earn you quality leads.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. When prospects come to weigh up who to choose for their purchase, the brand that consistently delivers value upfront will have the upper hand.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Cience

FEBRUARY 5, 2019

However, every day, we see tons of blog posts and articles stating that outbound prospecting isn’t efficient anymore. Personally, I think that outbound prospecting still works and we have data that supports it—be it cold calling or the way you identify your prospects. Laurie Page. Managing Partner, The Bridge Group.

Appointment 50

Appointment Inside sales Quota Clients 50

Sales Hacker

MARCH 2, 2020

Sales Development and Prospecting. Fanatical Prospecting. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. Spin Selling.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Hubspot

NOVEMBER 8, 2016

It's time to make sure that your best prospects aren't the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them. Your school will look unorganized to this prospect — not the impression you want to make.

Prospecting 69

Prospecting Meeting Campaign Lead generation 69

Hubspot

MARCH 2, 2016

Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. 1) Personas. 1) Personas. Tips: Interview experts within your company.

Campaign 53

Campaign Objectives and Key Results Contact Lead generation 53

Hubspot

MAY 29, 2018

Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. 93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. Here’s how.

Strategize 78

Strategize Technology Technology Represent 78

ConversionXL

NOVEMBER 9, 2022

We’ll also look at advanced data modeling tools to automate your data representation. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. To extract value from the numbers in your analytics tools and on your dashboard, you need to organize them. The magic quadrant 2.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. For lack of better words…f*ck that. Imbalance is okay. Time to take notes.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

JANUARY 29, 2019

Statistically speaking, this is the point in the month when many people give up on their New Year’s resolutions. Then again, most people aren’t salespeople. Because we know salespeople are just a teeny bit busy, we took the liberty of organizing the Resolutions we received into categories and top sales trends for 2019.

A/B testing 68

A/B testing Cross-sell Referrals Sales 68

Hubspot

FEBRUARY 15, 2013

There are a lot of so-called “ social media experts ” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. Have no fear! 30 Terrible Pieces of Social Media Advice to Ignore.

Networking 78

Networking Follow-up X-functional Start-ups 78

Hubspot

JANUARY 9, 2013

We've all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". or a more classic example, the Homer Simpson "D'OH!". But how much worse is it when that "D'OH!" And there's nothing you can do about it.

A/B testing 76

A/B testing Follow-up Campaign Contact 76

Hubspot

SEPTEMBER 17, 2018

Well, if you aren’t creating video, you’re likely falling behind. 2017 saw video rise to the top of your marketing tactic list. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Heinz Marketing

MAY 13, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. in an episode called, “ The Rise of Revenue Operations: How an Integrated Approach Can Accelerate Results ” . By Matt Heinz, President of Heinz Marketing. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Pipeline 53

Pipeline Objectives and Key Results Sales B2B 53

Heinz Marketing

JULY 22, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Pipeline 70

Pipeline Sales Start-ups Clients 70

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78