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5 ways marketing and IT can work better together

Martech

A look at IT and marketing data’s relationship. Technology is developing exponentially. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Now couple this technology growth with the ever-changing face of marketing where technology is having a profound impact.

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(4 Steps and 6 Tips on) How to Build Highly Targeted Lead Lists for B2B Sales

Cience

Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. When getting ready to launch their first Outbound Go-To-Market, the same personas that took initial meetings (referrals from CEOs and CMOs) will be much more difficult to entice without the benefit of familiarity.

B2B 105
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Sales Pipeline Radio, Episode 257: Q & A with Adriel Sanchez @Adriel_S

Heinz Marketing

I want to get into what you’ve done in Newsela, but I mean, let’s talk about public versus private sector marketing and go-to-market in general. How big of a shift was it to go from commercial to public sector? What were some of the biggest pivots you saw in differences in your go-to-market strategy?

Pipeline 117
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The Right Way to Build Your First RevOps Team

Salesforce

What started as a manageable headache is now causing your organization to leak revenue — especially as you add more products, territories, and go-to-market strategies into the mix. Guess what? You’re not alone. Growing businesses lose 20-30% of their revenue to operational inefficiencies every year.

GTM 98
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

And yet, as you’ve talked about all, look at what’s happening in California. I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. I mean, it’s devastating.

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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Matt: Well, you’re down in Southern California. One, is I am so grateful for all the technology that we have available today. I feel like I’m tethered to my chair and if I’m not careful, my hair is going to start growing into the chair. It may be a different way of doing marketing. Matt: Yeah.

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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

to Enable Insight-Driven Targeting, Coaching, and Decision-Making for Go-to-Market Teams. ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has agreed to acquire Chorus.ai , a leader in Conversation Intelligence with the industry’s most advanced technology.