ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. Running experiments allows you to test what you think you know about your customers, rather than investing time, resources, and budget into an idea that ends up not yielding results. Growth is everyone’s business. And fail fast. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

SEPTEMBER 2, 2023

In conclusion, understanding what constitutes effective management will greatly assist marketers in designing appropriate campaigns aimed at converting cold contacts into warm ones, eventually leading up to them becoming hot opportunities ripe for closure by sales teams. Last up: hot ones.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps. Keywords and topics.

Gambling 101

Gambling CTR Education Campaign 101

Sales Hacker

JUNE 5, 2018

No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. Personalization makes you stand out in a sea of copy and paste, cookie-cutter, spray n’ pray campaigns that send the same thing to hundreds or thousands of people with the hopes that someone takes the bait.

Click Through Rate 71

Click Through Rate Campaign Niche Start-ups 71

Hubspot

JUNE 10, 2015

This makes it a social media platform with high conversion rates. Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. The Bad: Don’t expect a high click-through-rate for your ad here. Another downside using LinkedIn is the cost of running an ad campaign.

Networking 78

Networking Click Through Rate A/B testing Campaign 78

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Appointment 127

Appointment Clients Launch Follow-up 127

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. Ramp up your SEO game. Ready to boost your web traffic?

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Salesforce

APRIL 16, 2024

Your aim is for people to follow you and engage with your content and promotions. Make sure to follow up and encourage satisfied customers to leave positive reviews. Plan before you build a campaign There are some key steps to understand before getting started. A boost in credibility will improve local search rankings.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. Objective Selection.

Campaign 101

Campaign CTR Click Through Rate CRM 101

SBI

JANUARY 30, 2019

Brand Accelerator uniquely leverages insight within Priority Engine to target email and banner campaigns ONLY to currently active prospects and accounts with relevant intent in customers’ exact markets. If key accounts fail to engage with your content via email, TechTarget dials up banner targeting, and vice versa. All rights reserved.

Engineering 20

Engineering Click Through Rate B2B Lead generation 20

Hubspot

AUGUST 20, 2012

Just follow these four easy steps to a better lead nurturing approach. Make sure you use a broad label that covers a general industry instead of a niche one (e.g. Once you've set up your landing pages and forms to collect data about your leads’ challenges, give them some time to marinate so you have a substantial data set to analyze.

Click Through Rate 63

Click Through Rate CRM Niche Start-ups 63

Hubspot

MAY 23, 2017

Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Every year, their percentage would go up. We've grown from two to thirty-two people and the majority of our clients have found us through our online marketing. Go ahead, I dare you.

Clients 73

Clients Technology Technology Contract 73

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 124

Engineering Niche Promote Up-sell 124

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. This resulted in a low average cost-per-click of $0.21 , with a 1.2% billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

MAY 26, 2011

Follow the 3 steps below to grab your copy! These results move up in the rankings. Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. You can do video mark-up through a video XML sitemap, so you don't have to host the video.

Consult 67

Consult Click Through Rate Networking Niche 67

ConversionXL

JUNE 23, 2020

They’re often lumped together with other maligned tactics, like cold emails and pop-ups. Advertorials are a PR play on steroids, akin to pitching your product or company to a journalist and getting a favorable write-up (but paying for the privilege). If your click-through rate (CTR) is declining for display ads, advertorials can help.

Entertainment 105

Entertainment Angle Education Promote 105

Lead Fuze

MAY 26, 2023

Schedule consistent posting times across all platforms with tools like Buffer, ensuring a steady flow of updates for followers. Incorporate popular hashtags and keywords relevant to your niche market segment within captions or descriptions. Ready to take it up a notch?

Promote 52

Promote Referrals Niche Clients 52

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. This comes in handy later when you assign fixed costs to each campaign. ABM vs. traditional marketing.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. I log onto Twitter and see several people I follow have tweeted the same link. SEO Newsletters. Tech Bound.

UX 101

UX Engineering Follow-up Niche 101

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

SEPTEMBER 4, 2019

Alex Birkett , Senior Growth Marketing Manager at HubSpot, explains why getting featured on these lists is so important for your business: "If you look at these search results in terms of pure click-through rate, there's an upper limit on how much traffic you can bring to your own product page by ranking on your own site's listicle.".

A/B testing 101

A/B testing Pitch Referrals Niche 101

Lead Fuze

MAY 27, 2023

In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals. Analyze location data: Understanding where potential clients are located allows for better targeting through localized ad campaigns.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Hubspot

JULY 1, 2020

Having the numbers to back up marketing strategy is almost as important as the strategy itself. There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed. For instance, let's say you're running a social media campaign, and one of your Facebook posts includes a video.

A/B testing 100

A/B testing Campaign CRM Promote 100

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Yes, but it’s worth it.

Follow-up 101

Follow-up Legal Niche Represent 101

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Customers go online to avoid calling—rebuilt page to make it more experiment-friendly and targeted reduction in customer call rates. Don’t get caught up in hacks.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114