Search Engine Land

SEPTEMBER 27, 2024

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results. We have access to a wealth of information that can be reported in various ways, leading to numerous reports for different meetings and purposes.

UX 105

UX Click Through Rate Strategize Campaign 105

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign CTR Objectives and Key Results Click Through Rate 133

Veloxy

AUGUST 10, 2021

Artificial intelligence can listen in on meetings, calls and emails to automatically correlate these actions and automate data entry to save even more time. As such, AI facilitates marketers to use deep learning to anticipate, analyze, and act fast to forge smarter campaigns while preserving their time for more demanding tasks.

Process 328

Process Sales Technique Pipeline 328

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Does it meet accessibility standards? Take these strategies and apply them to your next campaign.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

ConversionXL

OCTOBER 21, 2012

When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name. Test both to see if one increases your open rate. Conduct A/B Testing on Your Emails.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

SEPTEMBER 17, 2024

This second article will shift our focus to the execution phase of marketing campaigns and initiatives, where your strategy comes to life. What stands in the way of using data effectively during a campaign? Even with careful planning and a commitment to staying data-driven, a campaign can still go wrong.

Objectives and Key Results 65

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 65

Martech

JUNE 18, 2024

The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount. Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. What made this email stand out?

Campaign 120

Campaign A/B testing Sports Retail 120

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? Data-Driven Insights Access to consolidated data allows for deeper analysis of customer behavior and campaign performance.

Click Through Rate 88

Click Through Rate Campaign Go To Market Process 88

Martech

JULY 25, 2023

Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. They want conversations, not campaigns. Personalizing your email subject line can increase your open rate by 20%. Let’s dive into how. They want to feel valued and understood.

Campaign 98

Campaign Conversion Click Through Rate Promote 98

Hubspot

MARCH 28, 2017

It took three months to launch that marketing campaign from start-to-finish. The campaign numbers still aren’t great. But has your campaign even run for long enough at this point to know whether or not it is performing well? I appreciate the thoroughness but… I just want to optimize my campaign. We’ve all been there.

Campaign 78

Campaign Objectives and Key Results Click Through Rate Launch 78

Hubspot

JULY 10, 2018

Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network.

Campaign 101

Campaign B2B Lead generation CTR 101

Martech

MARCH 14, 2025

Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Enhancing customer insights Use cases help refine customer insights through: More accurate customer profiles. Better personalization of marketing campaigns.

Customers 100

Customers Cross-sell E-commerce X-functional 100

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

ClickFunnels

JANUARY 31, 2022

This is handy when you are running several marketing campaigns at the same time and don’t want to put all those leads on the same email list. instead of just “Hello!” ) can help increase your open rate and your click-through rate. Personalization tokens. Hello, Jane!” Lead generation. Want to connect your own SMTP?

Price 219

Price Commission Referrals A/B testing 219

Sales Pop!

JULY 5, 2024

Set clear, measurable objectives and optimize your ad spend through A/B testing, bid caps, and automation for maximum efficiency. Continuously monitor and analyze campaign performance, leveraging insights to adjust strategies and consider partnering with a PPC management agency for expert optimization.

Objectives and Key Results 130

Objectives and Key Results A/B testing CTR Campaign 130

Cience

FEBRUARY 21, 2020

Email Campaign Marathon: Ready, Steady, Go! Research meet ICP, ICP meet Research. Pop-up Questions During The Campaign. According to Campaign Monitor , the third most influential source of information for B2B audiences is through email. Email Campaign Marathon: Ready, Steady, Go! Table of Contents.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

Salesforce

MAY 23, 2024

It’s amazing that something as simple as a live poll could transform an email campaign, but ByLaurenJean did just that. The result: the live poll email drove a 53% higher click through rate than the static email. On average, brands saw: A 76% increase in click through rate. A 96% increase in revenue.

Click Through Rate 124

Click Through Rate Customers Hospitality Promote 124

Martech

JUNE 24, 2024

For their “ Clustomers ” campaign, they used AI image generation tools (like DALL-E and MidJourney) to quickly create and refine visual concepts. The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI.

Click Through Rate 122

Click Through Rate Strategize Territory Campaign 122

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Salesforce

APRIL 4, 2022

This is where everything should start when reviewing your campaigns. Click-through rate. The click-through rate is the percentage of clicks once an email is opened. Unique Clicks) / (Delivered Emails). Event lag is the average time that passed between the click and send time.

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. What is Email Open Rate? What is Email Open Rate?

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Martech

NOVEMBER 20, 2023

Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic.

B2B 135

B2B Campaign Click Through Rate Follow-up 135

Martech

MARCH 26, 2025

Another data-related challenge facing email marketers is adapting metrics and analytics strategies in response to changes like MPP, requiring them to find new ways to measure campaign success beyond open rates. Email marketing platforms are evolving in significant ways to meet the increasingly complex needs of today’s marketers.

A/B testing 55

A/B testing Click Through Rate Government Campaign 55

Salesforce

APRIL 3, 2025

Without a clear audience strategy, your campaigns are flying blind. By using data-driven insights to build and optimize an audience strategy, marketers can ensure their campaigns are relevant, timely, and impactful, ultimately driving better results and building stronger customer relationships. Watch the demo 2.

Objectives and Key Results 66

Objectives and Key Results Campaign Click Through Rate Strategic planning 66

Search Engine Land

OCTOBER 13, 2023

A campaign’s long-term value (LTV) is instead given more weight. When advertisers bid on keywords, instead of determining an ad auction winner purely by bid amount, Google uses a metric called Ad Rank to decide how and if your campaign should rank. This mean that the campaigns with Ad Rank scores of 30 and 10 would qualify.

Price 116

Price CTR Click Through Rate Campaign 116

Martech

MARCH 1, 2023

Meeting the omnipresent consumer’s expectations The omnipresent consumer is always connected and accessible through various devices, channels and touchpoints. Value convenience, speed and reliability and seek brands that meet these needs. Targeted messaging leads to higher open rates, click-through rates and conversions.

Teamwork 126

Teamwork Click Through Rate Campaign Retail 126

Highspot

JUNE 19, 2025

To meet that expectation, businesses—specifically, their GTM teams—must connect their people, processes, and technologies to deliver a seamless customer experience at every step. Think those who attend webinars, virtual events, or real-world meetings and conferences). Bring this scorecard to team meetings for discussion and review.

GTM 52

GTM Customers Cross-sell Contract 52

Salesforce

APRIL 16, 2024

Plan before you build a campaign There are some key steps to understand before getting started. Meet your customers where they are Another step is to determine the channels and platforms where your target audience is most active. To be effective, SMB email campaigns must address specific challenges and opportunities.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

JUNE 15, 2012

performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. 3) Does using numbers or special characters in an email's subject line impact its open rate?

Click Through Rate 78

Click Through Rate A/B testing CTR Contact 78

Salesforce

DECEMBER 11, 2023

AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works. One marketer recently told us that generative AI is where “creativity meets innovation and personalization takes center stage.”

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Hubspot

APRIL 5, 2012

So we're going to dive into some core lead nurturing metrics and explain how you can use them to measure and improve the performance of your campaigns -- which generates more leads and customers! Click-Through Rates - the proportion of the audience who clicked on one or more links contained in a lead nurturing email message.

Click Through Rate 78

Click Through Rate Campaign Conversion Closing 78

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. This comes in handy later when you assign fixed costs to each campaign. Biting more than you can chew will waste resources and frustrate your teams when they cannot meet them.

Objectives and Key Results 114

Objectives and Key Results Profit margin Contract Campaign 114

SaaStr

OCTOBER 4, 2024

Most businesses didn’t bother with segmented campaigns because it took too much time to parse the data by hand. Marketers might think they care about click-through and open rates, but that doesn’t really matter. What matters is the dollars and amount of revenue that the campaign drove. Why is that?”

E-commerce 123

E-commerce Product Customers Niche 123

Heinz Marketing

JULY 30, 2019

We know it takes a smart strategy, a highly-targeted campaign, a strong offer and CTA to move the needle in the right direction, but far too often marketers do all of the upfront work without thinking through the possible campaign response scenarios and what impact this will have on the business’ bottom line. Conclusion.

B2B 75

B2B Click Through Rate Campaign Conversion 75

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Activations are designed to help both your audience and sponsor meet their goals. Alongside contact details include: Meeting Submitted proposal Outcome. Activations.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139