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Measuring marketing incrementality: Best of the MarTechBot

Martech

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Updated answer: Certainly!

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Improving marketing operations performance: Best of the MarTechBot

Martech

Use insights gained from performance data to make informed adjustments to your campaigns. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. Lead conversion rates.

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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

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Overwhelmed by Dashboard Data? 4 Steps to Find the Right Marketing Data Insights

Salesforce

Lets say your campaign is live, and you’re monitoring conversion rates. While the overall goal is to identify and address underperformance or reallocate spend from low-performing to high-performing media, the focus varies by role: Marketing executives optimize across brands and regions.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

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How brands like Klarna and Mars are using AI in marketing operations

Martech

For their “ Clustomers ” campaign, they used AI image generation tools (like DALL-E and MidJourney) to quickly create and refine visual concepts. The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. .”

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game. After reading this post, you'll be able to execute your own paid search campaign at the drop of a hat. But fear no more! First, Create a Killer Keyword List. Including Negative Keywords.