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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Implement behavioral triggers.

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A Day in the Life of An AI Enterprise

Salesforce

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. For example, service reps might be empowered to sell ancillary products.

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CDP and customer experience: Best of the MarTechBot

Martech

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

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How to conduct audience research for paid search

Search Engine Land

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

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Brand Protection: The complete guide by Adthena

Search Engine Land

Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. Let’s unlock the secrets of brand protection, safeguard your reputation and optimize your campaigns for success. They’re stealing clicks that are rightfully yours. What is brand protection?