Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Is Performance Max the only way forward for campaign structure?

Campaign 91

Campaign Objectives and Key Results B2B Angle 91

SaaStr

JUNE 8, 2022

Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. So when we (Front) released our latest marketing campaign, The Human Touch , I was so excited to show it to my Mom. And beyond your brand campaign, this is critical to your business more broadly. .

Campaign 100

Campaign B2B B2C Click Through Rate 100

Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. A client wants to target a nationwide manufacturer.

B2B 120

B2B Customers Appointment Objectives and Key Results 120

Veloxy

NOVEMBER 15, 2022

( go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. If you do implement account based selling, you don’t have to use it for every client. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads.

Sell 246

Sell Objectives and Key Results SQL B2B 246

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Menachem Ani. Published Jan. By Frederick Vallaeys.

Engineering 114

Engineering Lead generation Retail Campaign 114

Martech

MAY 17, 2024

The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 108

Legal Launch Campaign Trust 108

Search Engine Land

DECEMBER 8, 2023

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. This enhances efficiency and enables us to create client-friendly dashboards, simplifying the reporting process. Dig deeper: 11 free tools for PPC campaign management 3.

Campaign 118

Campaign Gaming Clients Growth 118

Search Engine Land

OCTOBER 5, 2023

Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success. The new modules include: Measurement on Reddit : This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.

Education 113

Education Campaign Technique Strategize 113

Search Engine Land

DECEMBER 4, 2023

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. Built on OpenAI’s GPT-3.5

Objectives and Key Results 115

Objectives and Key Results Campaign Launch Strategize 115

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Women Sales Pros

SEPTEMBER 14, 2018

One of our largest key clients restructured their senior management team. I could sit slumped in my chair feeling sorry for myself or I could step up to the plate as a sales leader and strategize how I could make up the loss. The likelihood of generating business with existing clients is always greater. Then it happened.

Clients 89

Clients Referrals Pipeline Prospecting 89

Search Engine Land

JUNE 14, 2023

However, she stressed that it was important for marketers to not become complacent: “As a search marketers, I now need to think about how I can shift my role to be more strategic. Explaining how his agency is going to adapt to the AI revolution, Gill said: “We’re going to go super strategic.

E-commerce 92

E-commerce Retail Finance Consult 92

Search Engine Land

JANUARY 17, 2024

Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. data processing, content creation, media buying), allowing marketers to focus on more strategic work. For media buying, AI can optimize campaigns based on data, but marketers need to set objectives and budgets.

Objectives and Key Results 107

Objectives and Key Results Territory Campaign Retail 107

Martech

SEPTEMBER 22, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”.

Gaming 118

Gaming Launch Finance Campaign 118

ConversionXL

NOVEMBER 4, 2021

Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. So, when product marketers are conceiving a product or service, they’ll make a difference if they possess strategic versatility and extensive knowledge of their business and the market.

Product 127

Product E-commerce Strategize B2B 127

Lead Fuze

MAY 26, 2023

Furthermore, learning from experienced colleagues, implementing strategic advertising campaigns, setting financial goals and prospecting strategies as well as building your team are all crucial components for long-term success. How do you create a real estate marketing campaign? Is starting a marketing agency profitable?

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

Lead Fuze

JUNE 26, 2023

We also shed light on sourcing clients through networking and online platforms such as LinkedIn or by hosting events. It’s like a magnet, but for clients. Your USPs are what make you stand out from the crowd and attract clients. Specialize in specific niches, identify your USPs and attract clients like a magnet.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Martech

OCTOBER 8, 2021

No campaign research, launches or analysis. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. likely scrapped the original subject line on a planned campaign without altering the message content. No social posting.

Real Estate 127

Real Estate Campaign Strategic planning Launch 127

Search Engine Land

OCTOBER 19, 2022

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. If a client is using HubSpot, that can add an extra layer of complication. They’re feeling stressed. Data sources.

Clients 88

Clients Campaign Strategic planning Construction 88

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? ” 240 chose “Don’t show a page at all.”

Negotiate 127

Negotiate Launch Electricity Networking 127

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. Act as a marketing strategist for a B2B cybersecurity firm specializing in big corporate companies as clients with several decision makers and decision influencers. Was MarTechBot innovation? Would it be useful? Did anyone care?

Technology 102

Technology Technology Niche Conversion 102

Lead Fuze

JUNE 26, 2023

It requires an in-depth understanding of the social media landscape, strategic planning, and execution skills. The article also touches upon operational expectations with clients such as managing deadlines effectively and declining unsuitable opportunities gracefully. Knowing your service offerings will help attract potential clients.

Legal 98

Legal Lead generation Finance Technique 98

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. But why stop there?

Strategize 52

Strategize Angle Lead generation Growth 52

Search Engine Land

MAY 16, 2023

So you’ve won a new SEO client – hooray! This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re setting up our client for success. This living document should be updated consistently throughout the client engagement.

Contract 84

Contract User Experience Clients Engineering 84

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. Mining your clients for pain-points, success, and topic ideas. It’s unlikely your ideal client is interested in a generic “5 ways to produce better ads.”. It involves putting in the work.

Appointment 127

Appointment Clients Launch Follow-up 127

Martech

FEBRUARY 8, 2024

To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. Conduct user interviews or ask your sales team to record calls with clients. It’s a strategic shift that complements your marketing efforts.

B2B 117

B2B Gaming Niche Appointment 117

ConversionXL

JUNE 14, 2022

Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. Let’s consider an example.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Refreshing Solutions

JUNE 11, 2021

There are many benefits to using this marketing strategy, including reaching potential clients with minimal cost and without having to compete on price. Before launching a direct mail campaign, you should take the following variables into consideration: . What your budget is for this campaign. You aren’t alone.

Campaign 98

Campaign Promote Contact Technique 98

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Scanned QR codes.

Referrals 118

Referrals Campaign Objectives and Key Results Strategize 118

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. Based on your understanding of each unique account (whether you’re more likely to reach them on social media or other platforms), run a targeted ad campaign using one of the following: Traditional display ads. Native ads.

Launch 100

Launch Campaign Pipeline Growth 100

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Lead Fuze

JULY 2, 2023

Plus, we’ll discuss ways to enhance engagement via strategic social media interactions. Furthermore, we will cover proven methods for retaining clients such as hiring dedicated customer care agents and offering valuable resources like checklists/video guides. Reward repeat purchases with points that can be redeemed in the future.

Profit margin 52

Profit margin Campaign Clients Strategize 52