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Creating LinkedIn Campaigns Efficiently and Effectively

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Campaign Structure. First, I think it’s worth noting the campaign structure. So here it goes….

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Short Cold Emails vs. Long Cold Emails: Which is Better?

Veloxy

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. Are you looking to schedule a fifteen minute consultation? Brevity versus credibility. What is your ask?

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Email Marketing For Accounting Firms – How To Succeed

ClickFunnels

Table of Contents: Design Your Sales Funnel First Choose the Right Software Grow Your Email List With a Lead Magnet Set Up an Automated Welcome Sequence Use the Hook, Story, Offer Copywriting Framework Pitch a Free Consultation at the End of Your Welcome Sequence Want Russel To Show You How To Build Your First Sales Funnel?

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Marketo’s September 2023 releases: A manager’s guide

Martech

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Why we care. Get MarTech!

UX 123
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The Roots of an Effective Martech Stack

Heinz Marketing

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Do you know what tech your team uses for daily marketing activities and campaigns? You will need to map processes for tools that are missing, for example, lead generation, sales enablement, and data collection.

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Why we care about performance marketing

Martech

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

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Why you don’t need a CMO… yet

Martech

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Consultants vs. CMOs. Get MarTech! In your inbox.