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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. It then adds the LinkedIn URL to the contact record.

CRM 127
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 117
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Why buyer groups matter in B2B demand gen and how to target them

Martech

Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. With your sales and CRM teams Before you align your tech targeting processes to different buyers, ask your selling teams who they tend to see at meetings. Are these contacts in your CRM system? Here are a few examples.

B2B 132
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It’s the age of AI agents: See how marketers can build one themselves

Martech

The problem statement: A marketing team is limited by its inability to cross-match customer contact profiles (typically user roles and personas in the CRM ) with the specific product modules licensed by the account (stored in the companies ERP). Google Gemini’s Contact-to-Product module file. Sample account data. Processing.

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

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Nimble CRM Tips and Updates – November 6 2024

Adaptive Business Services

Welcome to the latest edition of Nimble CRM Tips and Updates! Our existing group and message sequencing is designed for smaller campaigns, like for a targeted sales outreach. When I think of higher limit message sending, names like Mailchimp, Constant Contact, and Active Campaign come to mind. Read about them here.

CRM 62