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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 117
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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. These features make for a better user experience, reduce form abandonment, and improve completion rates.

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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

This multifaceted strategy aims to incorporate the value of backlinks , the importance of technical SEO as a foundation and the essential nature of user experience (UX). If your site performs well on mobile devices, it’s more likely to be linked to by other mobile-friendly sites, and it improves the overall user experience.

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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

CTR 96
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The 14 best HubSpot updates from March 2025

Martech

Track and report on campaign goals more effectively. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish. AI-powered A/B testing for landing pages.

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The User Experience Should be the Best Experience

Heinz Marketing

One thing that has stuck out to me recently is around the user experience. This can be looked at several different ways but as a marketer, when you are planning or developing a campaign you are thinking about the user experience from start to finish. It should be clear to the user what you’d like them to do.

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6 steps to improve your Google Ads campaigns

Search Engine Land

Struggling to boost your Google Ads campaign performance? Ensure conversion setup is accurate When figuring out why a Google Ads campaign isn’t doing well, start by checking how conversions are set up. Clear and accurate conversion tracking is crucial for assessing your campaign’s effectiveness.

Campaign 125