Search Engine Land

AUGUST 29, 2023

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. Discovery campaigns maximise results by delivering ads to YouTube, Gmail, and the Discover feed. The post Google Ads fixing Discovery campaign technical issue appeared first on Search Engine Land. When will the problem be fixed?

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Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. More advertisers now have access to a feature that could make the process of building search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial for achieving successful campaign outcomes. Why we care.

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Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Include the organic average position and the best metric to judge PPC performance (whether that’s return on ad spend, cost per acquisition or conversion rate). Business email address Subscribe Processing.

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Search Engine Land

NOVEMBER 1, 2021

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Please visit Search Engine Land for the full article.

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Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more Search Engine Land webinars. Click here to view more Search Engine Land webinars.

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Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. Demand Gen explained When Demand Gen becomes available in your accounts, you’ll give up your ability to create Discovery campaigns.

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Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

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Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

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Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan.

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Salesforce

FEBRUARY 28, 2024

Imagine if AI could automate routine business tasks like drafting emails, generating campaign briefs, building web pages, researching competitors, analyzing data and summarizing calls. Automation of such routine business tasks requires simulating human intelligence by making AI function as a reasoning engine.

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Engineering CRM Gaming Trust 59

Search Engine Land

OCTOBER 17, 2022

And today, on behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce the final 16 winners of the 8th annual Search Engine Land Awards. Here are the 2022 Search Engine Land Awards winners: The 2022 Search Engine Land Award winners. PPC Campaign Award winners. Milestone Inc.:

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Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. Why should you try TikTok’s Smart Performance Campaigns? SPC reduces campaign creation time by 26%, according to TikTok.

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Campaign Objectives and Key Results Clients Conversion 98

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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Search Engine Land

SEPTEMBER 19, 2023

You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns. At CallRail, we’ve been harnessing this potential since 2016 through AI-powered Conversation Intelligence. hours of real-world voice data.

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Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. Why it matters for lead gen campaigns. What is offline conversion tracking? When and how to use it. SUBSCRIBE See terms.

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Search Engine Land

OCTOBER 19, 2023

Microsoft has moved Target CPA and Maximize Conversions to general availability. Automated bidding optimizes campaign performance without requiring hands-on involvement, making life easier for advertisers. The post Microsoft Target CPA and Maximize Conversions move to general availability appeared first on Search Engine Land.

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Conversion Territory Strategize Engineering 119

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but doesn’t click, and then converts within a seven-day attribution window. Why we care.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

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Campaign Engineering Technology Technology 99

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. Sign up today!

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Search Engine Land

NOVEMBER 10, 2022

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics.

Campaign 111

Campaign Engineering Conversion 111

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Search Engine Land

JUNE 28, 2023

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. How does conversion data help marketers? Why we care. SUBSCRIBE See terms.

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Conversion Engineering Campaign Process 106

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

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Campaign Engineering Presentation Sales 94

Search Engine Land

JULY 14, 2023

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Win-back campaigns where customers haven’t shopped yet or rediscovered you. If you only focus on direct conversions, the whole picture of your impact on the company has been missed. CPM revenue Candidate acquisition Win-back campaigns 1.

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Search Engine Land

APRIL 20, 2023

While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI, which also powers its Bard chatbot, will enable the creation of more sophisticated campaigns akin to those made by marketing agencies. How it works.

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Campaign Presentation Technology Technology 105

Search Engine Land

JUNE 23, 2023

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.

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Search Engine Land

JUNE 22, 2023

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. Why we care. How it works.

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Conversion Campaign Engineering Process 99

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. It’s no secret. SUBSCRIBE See terms.

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Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties. Video view Campaigns. Video view Campaigns.

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Campaign Launch Engineering Conversion 103

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

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Search Engine Land

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Click here to view more Search Engine Land webinars.

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Search Engine Land

OCTOBER 18, 2022

Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The three new conversions columns are: Results Results value Conversion goals. Conversion goals. Conversion goals.

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Search Engine Land

OCTOBER 17, 2022

The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). Focused View is the new Video View campaign type. Ideally, this would increase engagement and conversions.

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Campaign Promote Engineering Conversion 96

Search Engine Land

JUNE 9, 2023

Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. This new feature will help you reach consumers in active conversations on Reddit by choosing specific keywords you want their brand to be associated with. What’s new? These are: Contextual Keyword Targeting.

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Launch Conversion Product Engineering 96

Search Engine Land

JUNE 4, 2024

Search engines continue to evolve, but SEO strategies have failed to keep up. Conversion-focused SEO campaigns aren’t right for every situation. But conversion should be the primary goal for ecommerce, service businesses, lead generation and any other SEO campaign that aims to impact key business metrics.

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Campaign Cross-sell Engineering Conversion 116