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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. We came up with all sorts of reasons why – maybe our list was getting stale. We hit rock bottom that month with a CTR of 2.2%.

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5 essential PPC skills every agency pro must have

Search Engine Land

Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. To do that, you will want to use ad networks and channels. Sometimes, those items aren’t set up to maximize your goals. For example, do you know how CTR impacts CPC? Make sure to follow other content creators.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Twitter Followers.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. It might seem a little bit intimidating.

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This day in search marketing history: January 14

Search Engine Land

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]. 2011: “Q.

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Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Dive into the competitive world of Google Ads.