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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

Search Engine Land

Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. Through their multi-channel studies, Microsoft found that accounts that utilized both the Search and Audience Network performed better than those using only Search.

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Twitter blocks links to Meta rival Threads

Search Engine Land

Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. ” “Adding “filter:follows” and clicking Latest will show you everyone you follow who has posted links to Threads.” ” Why now?

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. We came up with all sorts of reasons why – maybe our list was getting stale. We hit rock bottom that month with a CTR of 2.2%.

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5 essential PPC skills every agency pro must have

Search Engine Land

Next time you want to run an A/B test, go through the following steps: Take a hard look in the mirror. To do that, you will want to use ad networks and channels. Sometimes, those items aren’t set up to maximize your goals. For example, do you know how CTR impacts CPC? Make sure to follow other content creators.

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This day in search marketing history: January 14

Search Engine Land

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2011: “Q.

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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Per 1,000 followers, 10–20 repins is a great number.

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.