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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 128
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization with Customer.io

SaaStr

Playbook: How Top SaaS Companies Drive 2-3x Better Campaign Performance Through Multi-Channel Personalization A deep dive with Jason Lyman, CMO at Customer.io And with 7,000+ companies using Customer.io to send 35B+ messages, there’s enough data to show what actually works. The Customer.io

Campaign 108
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How to make the most of GA4 for SEO

Search Engine Land

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Google or Bing) and see how well these campaigns are performing.

CTR 124
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Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Having a higher CTR will get you more organic traffic and influence ranking. Create a PPC campaign. Whatever has the highest CTR should be the meta title or description you should use for that page. How PPC and SEO teams can diversify their efforts PPC Migrate your top Google Ads campaigns to Microsoft Bing.

CTR 108
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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive.

CTR 96
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Measuring marketing incrementality: Best of the MarTechBot

Martech

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.