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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing?

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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

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How To Get Started With Email Segmentation

Salesforce

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Segmentation allows you to speak the language of your customers.

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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure. By delivering the right message at the right time, the Fever are fostering a deeper connection and increasing engagement.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Referral marketing isn’t a new concept.

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

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Do I Really Need To Be In These Meetings?

Heinz Marketing

The next step was to develop the strategy for building a set of sequences the sales team would assign leads to based on routing criteria and the marketing campaigns they were historically involved in. Without hesitation my manager said, “Yes, absolutely!” This was the first time their marketing team or I heard about this.

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